DRESSY SEAMLESS, A TASTE FOR SIMPLE LINES. BERSHKA EPOUSES MINIMALISM WITH A COLLECTION OF SIMPLE CUTTINGS, RIGID FABRICS AND BEAUTIFUL VOLUMES
The start of Bershka’s Spring/Summer 2013 campaign is dominated by volumes, shiny textures, details and metallic fabrics; the ingredients that form the new Dressy by Bershka line.
Dressy Seamless is inspired by Tailoring: simple finishes and elegant lines. Patterns that revere minimalism.
The careful selection of fabrics is very important. Stiff materials such as organza, leathers and the futuristic qualities of glossy finishes, knitwear and fishnet play a very important role.
Colors are based around black, ecru, natural tones and gray. The cool tones are broken up by fuchsia-pink accents that give color to the line, where details are of vital importance.
The combination of fabrics, the play of volumes, the unstructured cuts and the use of techniques such as “thinning out” give rise to a simple, original collection, without excess and with a very conceptual essence.
Small details like sconces, silvered metals and geometric prints make each piece a tribute to Less is More.
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