GUCCI GUILTY BLACK: WHEN AUDACITY IS ADORNED WITH MYSTERY
The Gucci Guilty heritage and Gucci Guilty Intense, proclaimed emblematic fragrances of 21st century seduction, have won numerous international awards. With the innocence of their youth, the new generation is discovering the intoxicating scent of provocation. Thrill-seekers the world over have been seduced by these guilty pleasures.
Now Gucci Guilty Black, with her dark, mysterious aura, gives the story a more exciting twist. Her even more passionate and daring approach invites you to experience a new episode of Guilty.
Innovation
Frida Giannini, Gucci Creative Director, speaks enthusiastically of these two characters: “They fascinate us because they are swept up in the whirlwind of a life of their own. We’re all looking forward to the new Guilty Black storyline.
The Guilty Black lovers each reveal an exhilarating personality: Alone, they are magnificent; but together, they become totally invincible. Fearless in their passion, they are brash, daring, unpredictable – always ready for an explosive confrontation. Their attraction is instinctive: they go where danger draws them.
Nothing is ever enough for our two young hedonists, who live life to the full. They indulge, again and again, in the intoxicating pleasure of the forbidden.
Fragrances
Gucci Guilty and Gucci Guilty Intense are fragrances for sultry pleasures. Now, with Gucci Guilty Black, the House has chosen a provocative, incandescent black bottle, accompanied by its emblematic red and green web band.
GUCCI GUILTY BLACK FOR WOMEN
is an intense floral oriental where the torrid sensuality symbolized by RED finds its full expression.
HEADNOTES
A sparkling prelude of succulent red fruits and a bold pinch of pink pepper. The ardor of youth.
HEART NOTES
A combination of gourmand raspberry and peach, and intoxicatingly feminine lilac and violet. Tenderness at the heart of bravery.
BACKGROUND NOTES
Patchouli, the hallmark of Gucci fragrances, suggests bewitching desire, while the voluptuousness of amber…
an invitation to feminine grace.
GUCCI GUILTY BLACK FOR MEN is distinguished by the intensity of GREEN fern. Here, energy transcends seductive power.
HEADNOTES
The freshness of coriander and the energy of lavender give the senses an invigorating explosion. The assurance of youth.
HEART NOTES
A celebration of fiery, well-assumed virility. Aphrodisiac, stimulating and bewitching, orange blossom joins with neroli to blossom around richly verdant aromatic notes.
BACKGROUND NOTES
Patchouli, the hallmark of Gucci fragrances, reaches a new power thanks to the richness of cedar. Its intense energy brings seduction to its apotheosis.
The design
Gucci Guilty, adorned with the emblematic signature of the two interlaced Gs, was already inciting provocation. Now, with Gucci Guilty Black, those boundaries are pushed even further. The House’s label has never appeared so subversive.
The brand’s values are engraved in the colors of its iconic web stripe, red and green, symbolizing “Made in Italy” and its “luxurious heritage”. For Guilty Black, this stripe takes on the appearance of individual coded messages: red becomes a warning of danger for the heroine, while green evokes the hero’s immoderate temperament. The two incandescent black bottles embody absolute perfection.
As usual, the Gucci bottle is the fruit of unique expertise, where high-tech and high style merge to create an exceptional work of art. Frida Giannini underlines the power of this objet d’art: “For Guilty Black, I wanted a provocative curve, without denying Guilty’s already emblematic design. Here, the glass bottle is adorned with an evocative red for the feminine essence, and an intense green for the masculine fragrance, a timeless tribute to the Gucci Web strip.”
The campaign
The Gucci Guilty campaign, a combination of Frank Miller’s spectacular film noir universe and Frida Giannini’s sensuality, captured the world’s attention.
For this new project, artistic direction has once again been entrusted to Riccardo Ruini, Artistic Director of the REM Agency (Ruini e Mariotti), who has directed previous Gucci campaigns over the past five years. Gucci Guilty Pour Femme won the coveted “Best Media Campaign” award at the US FiFi Awards in 2011.
Like its predecessors, Gucci Guilty Black’s script, conceived by Frida Giannini, will have a strong impact on the minds of the younger generation; a fusion of avant-garde and creativity that is both remarkable and unforgettable.
Shot in Rome, at Cinecittà Studios, the legendary temple of Italian cinema, the promotional film was once again directed by Frank Miller, creator of Sin City, accompanied by his two actors, Evan Rachel Wood as the femme fatale and Chris Evans as the hero straight out of a Hollywood action movie. Now we meet them again in this new episode. A long-awaited sequel in which their complicity is explosive. In this new opus, our two rebels meet at a secret rendezvous. A night rain falls on the city. The hero Gucci Guilty Black emerges at the wheel of a Norton 750. Suddenly, a sumptuous Rolls-Royce Silver Cloud speeds up behind him, forcing him to stop. His partner, a predator with a taste for risk, devours him with her eyes. Our two non-conformist heroes each seek a new thrill in their own way. Once again, their pleasure knows no bounds.
Frank Miller talks about his characters: “We already know these two heroes, and we know what they’re capable of. This latest episode was conceived as a feature film. The graphic palette is striking: their eyes burn with desire under the green and red lights.” These color codes are echoed in the visuals of both bottles: passionate carmine flames for her, enigmatic emerald smoke for him.
Renowned fashion photographers Mert & Marcus have once again signed the press campaign with explosively sensual images, revealing the lovers’ bodies in electrifying light. Mert & Marcus explains: “We discover the couple bathed in the nocturnal glow of red and green neon lights. Very modern, very sexy, very Gucci.”
Resolutely focused on the younger generation, the campaign will once again make a splash thanks to the exploitation of the most innovative technologies. Like the huge success of the previous film, Gucci Guilty Black is destined to become an infectious phenomenon.
The range
Gucci Guilty Black pour Femme Eau de Toilette 30ml 58 Euros
Gucci Guilty Black pour Femme Eau de Toilette 50ml 71 Euros
Gucci Guilty Black pour Femme Eau de Toilette 75ml 95 Euros
Gucci Guilty Black pour Femme Body Lotion 200ml 43 Euros
Gucci Guilty Black pour Femme Shower Gel 200ml 37 Euros
Gucci Guilty Black pour Homme Eau de Toilette 50ml 62 Euros
Gucci Guilty Black pour Homme Eau de Toilette 90ml 81 Euros
Gucci Guilty Black for Men After Shave Lotion 90ml 60 Euros
Gucci Guilty Black pour Homme Shower Gel 150ml 29 Euros
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