MILLA JOVOVICH AND TYSON BALLOU: THE NEW FACES OF THE SISLEY P-E 2013 CAMPAIGN
A new, modern aesthetic, in which astonishing requires no excess. Sisley’s new Spring-Summer 2013 campaign, about a stylish couple, embodied by the splendid Milla Jovovich and top model Tyson Ballou, poses in front of the lens of photographers Sean & Seng in the setting of a frenetic New York, with sensuality and anti-conformism…
One woman, one man, a suspended gaze on the city. Sisley’s new international Spring-Summer 2013 campaign takes on a dreamlike, urban dimension. Starring a strong, charismatic personality, that of Milla Jovovich, model and actress, “goddess” of the catwalks and the silver screen, accompanied by famous model Tyson Ballou.
The intimacy of a couple is portrayed through the lens of English photographers Sean & Seng. A world defined by the glass walls of New York’s Standard Hotel, a tower hotel in the Meatpacking District. It becomes the backdrop for thrills, moments of eternity and fleeting moments.
We discover a natural harmony between a beautiful woman with icy eyes, the New York skyline and her man.
She’s both assertive and ultra-feminine, playing with classic codes of sensuality and surprising with her ever-surprising glamour. He is simply irresistible, iconic, charismatic and charming.
This campaign once again reflects the DNA of the Sisley brand, always characterized by a strong contemporary and sensual aesthetic, between modernity and unconventional images.
This season, black gives way to dense, vibrant colors, enlivened by contemporary lines and materials. The details are always refined, as Sisley pays particular attention to its collections in order to meet and seduce the most demanding trendsetters.
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