To mark the launch of the winter sales on January 9, DESIGUAL is coming to Paris for the first time! with its famous SEMINAKED PARTY.
The must-attend party on the first day of the sales takes on a new, more dynamic and festive look: at 7:30 a.m., two disco buses will be ready on Place de la Concorde to welcome the first 100 registrants to the DESIGUAL boutique (9 Boulevard des Capucines) to the rhythm of live DJs. At 9:00am, DRESS CODE is imposed: fans of the brand will enter the boutique in their underwear… Because with Desigual, you enter in your underwear and come out dressed in Desigual at the Seminaked Party!
More than 1,000 fans signed up for the Facebook event in the first 48 hours!
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