Alicia Keys joins forces with Reebok Classics to launch a Limited Edition Collection
Since September 30, the fruit of the brand-new partnership and design collaboration between Reebok and superstar Alicia Keys has been available in Foot Locker stores across Europe. Together, Reebok and Alicia Keys have signed a limited-edition collection for Reebok Classics as part of its global FW12 campaign.
These 4 new Reebok Classics models, revisited by the famous American artist, will be available in limited edition and exclusively at Foot Locker.
AK Collection for Reebok
The first news Alicia Keys shares with Reebok is the launch of her signature collection, entitled A/W12, featuring a new interpretation of the Freestyle Hi (also known as the 5411), the Freestyle Double Bubble, the Classic Nylon Slim and the Princess,
all exclusively available from September 30, 2012 at Foot Locker Europe. An undeniable creative talent, Alicia Keys collaborated with Reebok’s product design teams on every aspect of this sneaker collection, from choosing her favorite Classics silhouettes to selecting materials and color combinations.
“I’ve been a fan of Reebok since my first pair of 5411s,” says Alicia Keys. “Collaborating with Reebok and coming up with the design for this collection was a great experience that allowed me to express my creativity in a whole new way. Reebok is one of those brands that has stood the test of time without getting old, and our partnership was a natural fit.”
Reebok is supporting the launch of the collection with the October premiere of a new Classics Women campaign featuring Alicia Keys, also available online at http://reesha.re/alicia Directed by Samuel Bayer, the video features Alicia Keys’ exciting journey, set against the backdrop of New York, which is none other than Alicia Keys’ hometown
.
The Alicia Keys x Reebok collection has been available exclusively at Foot Locker Europe since September 30, 2012.
Cette publication est également disponible en : Français (French)
