Heineken x Metronomy
For almost 140 years, Heineken has been constantly reinventing the aesthetic codes of the beer world, by creating the unexpected.
Constantly seeking innovation, Heineken brand creations surf on the moment. In 2012, the brand once again ventured off the beaten track and into the world of music, with an unusual
collaboration. Get ready: the design of the iconic Heineken bottle has been entrusted to the talented electro-pop group Metronomy, the musical revelation of the year.
Mixing it up!
A true chameleon, Metronomy are constantly renewing themselves. With their ability to reinvent themselves from one album to the next, Heineken gave them carte blanche to design a limited-edition bottle.
3 questions to Metronomy
> What were the Group’s inspirations for the design of this limited edition bottle?
Music clearly inspired our design. We were inspired by the concept of chladni ‘patterns’ (acoustic figures), a highly graphic process that gives a visual representation of music! In fact, at a certain sound frequency, patterns form on a sand-covered metal plate
. We wanted to illustrate this graphic effect.
> What ideas did you want to convey with this design?
This design proves that music can generate physical reactions. Music makes you dance, but music can also make inanimate objects move! The proof is in the pudding!
> Is this the first time Metronomy has taken part in such an experiment?
Indeed, it’s a first for us to work on the design of a bottle in this way! Design, in the broadest sense, is very important to us. For example, the artwork on our album covers, but also
our music videos, is an integral part of our “music”. We see it as a whole.
Limited edition Heineken by Metronomy box
containing a 33cl bottle and a collector’s T-shirt.
Point of sale: colette – 213, rue Saint-Honoré 75001 Paris – www.colette.fr
Cette publication est également disponible en : Français (French)
