Home Art of livingHAPAX PROJECT AT THE MAISON DU CHOCOLAT

HAPAX PROJECT AT THE MAISON DU CHOCOLAT

by Sophia Lafaye
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Since opening its doors in 1977, at 225 Rue du Faubourg St-Honoré 75008 Paris, La Maison du Chocolat has kept its finger on the pulse of innovation. Robert Linxe, the founder of La Maison du Chocolat, was the driving force behind this approach, which continues to this day, thanks to the excellent work of Nicolas Cloiseau, the head chocolatier, and the avant-garde spirit of the management team. Customers can feel it.

This year, the company is venturing a little further afield, entering into a collaboration with designer Sinan Sigic. Sinan Sigic, creator of Atelier Hapax, is in the habit of diverting materials and products in order to recreate related objects. Bolducs and packing boxes are given a new lease of life, transformed into superb objects. Braided, cut, perforated, glued, folded, even animated, sewn one by one, they have been used to create original pieces, delicately reinvented, handmade by Sinan Sigic, the designer himself.

For one month, the world of the great House is transformed. Another step towards the joys of discovery, like another gourmet treat, this time aesthetically pleasing. After Designers Days, for the whole month of October 2012, La Maison du Chocolat will enable the designer to create eleven event windows, scattered around the World. François 1er, La Madeleine, Le Faubourg St-Honoré in Paris, Piccadilly in London, Rockefeller in New York, Marunouchi in Tokyo and also those in Hong Kong will be involved.
Lamps, bags, toys… anything is possible!


Enthusiasts can revel in the news, with each creation on sale in boutiques from October 5 to November 5, 2012.

A must-see!

www.lamaisonduchocolat.com

www.atelierhapax.com

Cette publication est également disponible en : Français (French)

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