Balibaris, the new men’s wardrobe, opens its first boutique in September, a stone’s throw from the Canal Saint-Martin in the 10
th arrondissement of Paris: a 60m2 space designed as a place to live, where beautiful materials blend with the
style of a workshop, and where the new AH12/13 Balibaris collection can be found.
Enjoy a coffee at the bar, surf the web from the I-pad® terminals, admire the latest photo exhibition or watch an old classic on the projection screen: the Balibaris boutique is a unique connected place, a true extension of the online experience.
Covering 60m2, with a mix of steel and oak, wired glass and oiled oak parquet, the boutique’s universe reflects the brand’s philosophy. Designed by Views Architecture d’Intérieur, the shop’s “savoir-faire” and “atelier” side is also highlighted at
through photos and a map showing the location of workshops, vintage furniture, and spools of thread planted in the walls to support ties. The industrial decor is inspired by artists’ studios,
changing rooms and factories of yesteryear. Black has pride of place – metal and wood share the space in this trendy, slightly retro and very graphic decor. The idea is to make the boutique a concept-store where life is good, a gift destination.
For Paul Szczerba, the brand’s founder, “this boutique anchors the brand in the city. Balibaris is delighted to be able to extend the ties we’ve forged with our customers, like an extension of the web to the city. I hope it will be the first of many.
Who is BALIBARIS?
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Balibaris presents its 3rd collection for Autumn & Winter 12/13.
The brand’s philosophy is to offer a new men’s wardrobe with a focus on the right cut, selection of materials and craftsmanship.Entirely made in France and Europe, the Balibaris collections present a young and modern style, casual and chic.
The collections are designed in Paris by a team of stylists, graphic artists and designers who gravitate around Paul Sczczerba, the brand’s founder.
Balibaris
14, rue de Marseille
75010 Paris
www.balibaris.com
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