NET-A-PORTER.COM has just announced the launch of a new multi-platform customized advertising campaign, in partnership with STELLA MCCARTNEY.
With a launch scheduled for today, this unprecedented collaboration between an online retailer and a ready-to-wear brand represents an innovation in the field.
Tailor-made by the NET-A-PORTER.COM team, this dynamic, eye-catching campaign reflects the teasing spirit of the STELLA MCCARTNEY label. Internet users will be invited to get involved in the campaign thanks to Iphone and Ipad applications, specially adapted to each platform, offering a unique and optimized experience on each terminal.
Inspired by the textures and graphic elements of STELLA MCCARTNEY’s latest collections and advertising campaigns, the application is both tactile and intuitive. The mobile app directs users to the Stella McCartney page, where they can order directly.
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