FOUR GROUPS / FOUR CITIES / FOUR NIGHTS
BURBERRY PRESENTS ONE NIGHT ONLY LIVE IN PARIS
The English band One Night Only performed tonight in Paris to celebrate the Burberry Eyewear Summer 2012 campaign.
The event, which took place at the Burberry flagship on Rue du Faubourg Saint-Honoré, is part of a series of live performances by British musicians organized by the brand on May 3 and 4.
The four bands, selected and led by Burberry Managing Director Christopher Bailey, are One Night Only, The Daydream Club, Marika Hackman and Life in Film.
Each performance took place at events held in Burberry stores in Paris, Milan, New York and Sydney, continuing the brand’s involvement in promoting and supporting young British talent around the world.
Guests included Clotilde Courau, Yelle, Hande Kodja and Lucie Lucas, all dressed by Burberry.
Burberry communities will be able to experience these events through exclusive content on Burberry’s digital platforms throughout the month of May.
One Night Only has recorded an exclusive track for Burberry entitled “Long Time Coming”, accompanied by a video filmed on stage in London and broadcast on all Burberry digital platforms.
The track was released as a single on May 3 to coincide with the event. It is available via iTunes and a selection of music sites.
The group’s stay in Paris was filmed and will soon be unveiled exclusively on Burberry platforms, as part of a brand new experience on burberry.com and on social networks.
The campaign features a collection of timeless, unisex, aviator-style eyewear inspired by the spirit, attitude and energy of Burberry, British music and summer.
The campaign will continue to evolve through dynamic online and offline communication throughout the summer and across all Burberry platforms including Burberry.com, You Tube, Facebook, Sina Weibo, Youku and Twitter.
Burberry eyewear is available on Burberry.com, in Burberry boutiques and in selected points of sale worldwide.
FOUR GROUPS / FOUR CITIES / FOUR NIGHTS
The four bands in the Burberry Eyewear campaign cast will perform live at Burberry events in four cities:
One Night Only: May 3 in Paris
The Daydream Club: May 3 in Milan
Marika Hackman: May 3 in New York
Life in Film: May 4 in Sydney
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Cette publication est également disponible en : Français (French)
