Since 1968, HOM has never ceased to surprise us, announcing unexpected collaborations every season.
For 2012: a surprising encounter between the leader in men’s underwear and 8 French swimmers, multiple medallists and selected for the next Olympics.
A partnership in the image of the brand – the man of today, comfortable in his body, dynamic and active – through a close-knit team united by genuine friendship.
The “team spirit” and surpassing oneself, values specific to the HOM brand in its approach to the product offer, are confirmed in this
team made up of Camille Lacourt, Frédérick Bousquet, Fabien Gilot, Grégory Mallet, and up-and-coming Olympic medallists Florent Manaudou, Maxime Bussière, Romain Magula and Dorian Gandin.
From this meeting was born the desire to live a new adventure together, but also to confirm a new signature for the HOM brand: “Enjoy the Best”!
For the whole month of May, HOM is announcing a digital campaign on Matérialist, Puretrend, L’Equipe mag and GQ media, and from May 9 to 22, a national poster campaign in the image of this high-profile team.
During the Olympic Games, HOM will be supporting all the swimmers with events on its fanpage (facebook.com/hom.underwear).
Camille LACOURT, Triple European Champion, Gold Medalist at the 2011 Shanghai World Championships and new fashion icon
Frédérick BOUSQUET Double European Champion 2010, and an unrivalled record of achievements (67 medals and 59 records)
Fabien GILOT Among others, European Champion 2010, World Vice Champion 2011, and Olympic Vice Champion 2008 in relay
Grégory MALLET, World Vice Champion 2011 in relay
Florent MANAUDOU, French Vice Champion 2012 and London Olympic qualifier
Interview with the Swimmers :
Interview with HOM’s Director of Communications and Marketing:
Cette publication est également disponible en : Français (French)
