SUMMER 2012, the HOM collection 100% designed for Men… dares to be bold, colorful, and, confirms two partner “events”, the YOUNG DESIGNERS and the new men’s lingerie collection created in partnership with Alexis Mabille – L’HOM d’Alexis Mabille.
Black Addict- Wolf-Collection été 2012
YOUNG DESIGNERS – HOM continues its collaboration with young graphic designers selected from the AxeSud school for the second season. Once again this season, these 4 artists have “designed” original e.Go products with their own sensibility – making boxer shorts a veritable territory for artistic expression.
L’Art à Porter according to HOM stands for the idea of going against today’s excessive standardization by creating highly graphic, unexpected models, an expression of sensibility and above all a product’s unique personalization, right down to the packaging.
L’HOM D’ALEXIS MABILLE – When a specialist in men’s underwear meets the young guard of French design, the result is a highly talented collection of a new kind.
The collection comprises boxer shorts, briefs and boxer briefs, in soft, lightweight or very comfortable materials such as cotton elastane. Colors, details and floral prints, graphic black/white effects and the inevitable repetitive graphic bow tie are daring and confirm a new, unexpected look in men’s lingerie.
BLACK ADDICT – BEYOND BLACK!
The UP bestseller shape, unique on the market since 2011 because it enhances the male anatomy without artifice, returns in force for SUMMER 2012. The BLACK ADDICT collection introduces a new UP Mini-Band, enhanced with new prints in a rock and roll style. As chic as ever, BLACK ADDICT uses soft microfiber fishnet to play with image transfer, unexpected prints and photographic prints.
TEMPTATION – AN AUDACIOUS TENTATION
The TEMPTATION collection offers seductive, bold shapes in a polyamide elastane microfiber fabric. A play of transparencies, in colors such as black, gray and white….confirms a certain summer freshness and magnifies the body, complemented by refined belts for second-skin wear.
BUSINESS: RAFINE AND ELEGANT
Always chic and elegant, BUSINESS confirms a new city/chic allure for SUMMER 2012. The “stripe” print, in a microfiber fabric, mixes herringbone and colored stripes, while the caviar model, the season’s “best off”, features a double belt and high-end modal fabric with effects. HO1 offers a nautical, summery style this season – from the wise white HO1, the collection confirms whimsical prints, in a spirit of colorful stripes and abstract equations on a black background!
SPORT: SPORT CHIC
Technical, the SPORT ICE line features bright, vivid colors such as electric blue, pink and red, all presented in refreshing ICE CUBE packaging. SPORT dares to play with cut and sew, contrasting seams and H68 transfers, in reference to the year HOM was founded.
Sport- Shape sensation- Collection été 2012
Swimwear 100% designed for men
The HOM Bain ETE 2012 collection offers chic, colorful swimwear: BLACK ADDICT illustrates the pure, sober geometric shapes of architecture. The swimsuits are made of Polyamide/Lycra, with sober cuts for a sophisticated look, and khaki, black and charcoal gray colors that surf the summer trend.
SPORT CHIC plays on cut and sewn styles and fresh, timeless colors such as white, blue and red, and embellishes its models with transfers or placed designs that are always elegant.
FUN is the inspiration of escape in the colors of island palms: purple, green, fuchsia. A line featuring Cashmere prints, a major summer trend in men’s ready-to-wear.
A dynamic, colorful sports line confirming a wide choice of colorful shapes – navy blue, red, white and orange the dominant colors.
A colorful summer…
Find the entire summer 2012 collection on the HOM website:
http://www.hom.com/collection/
Guess HOM’s new muses on http://www.facebook.com/hom.underwear
Here’s a hint!
Cette publication est également disponible en : Français (French)
