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To celebrate the launch of KARL on NET-A-PORTER.COM, cing pop-up stores called Window Shops were revealed around the world, in Paris, New York, London, Berlin and Sydney. Alongside the launch in the Window Shops, the festivities continued on the Place Saint-Germain des Prés in Paris, where a mysterious cube appeared on Friday January 20 and was officially opened by Karl Lagerfeld at 4.30pm on Wednesday January 25.
Karl Lagerfeld, Natalie Massenet and hordes of fans celebrate the launch of KARL on NET-A-PORTER.COM with Window Shops around the world
To celebrate the launch of KARL on NET-A-PORTER.COM, cing pop-up stores called Window Shops were revealed around the world, in Paris, New York, London, Berlin and Sydney. Alongside the launch in the Window Shops, the festivities continued on the Place Saint-Germain des Prés in Paris, where a mysterious cube appeared on Friday January 20 and was officially opened by Karl Lagerfeld at 4.30pm on Wednesday January 25.
At the Window Shops, visitors were able to use the NET-A-PORTER KARL app, created by Aurasma, to scan, shop and win pieces from the collection. Visitors to the Cube and Window Shops also received exclusive Gift Bags and T-shirts, while the first 50 visitors received a pair of iconic leather gloves or a collar from the KARL collection.
In addition to Karl Lagerfeld and Natalie Massenet, the KARL launch celebrations attracted fashion personalities such as Godfrey Deeny, Imran Ahmed, Alex Shulman, Annika von Taube, among others.
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