Jeans at the heart of the G-Star Autumn/Winter 2012 show
G-Star RAW presented its new autumn/winter 2012 collection at Berlin’s Bread and Butter with a singular artistic performance. Constantly on the lookout for new ways to express its DNA, this season G-Star chose to associate contemporary dance with its fashion show.
G-Star’s signature raw denim was the basis of the costumes for the contemporary dance performance by fourteen male and female dancers. Choreographer and ambassador of contemporary dance, Conny Janssen rewrote the ZOUT choreography, reinterpreting it for G-Star in a twelve-minute fashion show combining fashion and dance. The professional dancers all wore pieces from G-Star’s autumn/winter 2012 collection.
With denim as its foundation, the G-Star RAW brand offers a wide range of models, adapting to the morphology and style of each individual, imposing a truly democratic approach to denim. For Autumn-Winter 2012, G-Star is delivering a new version of one of the brand’s iconic models, the New Radar. These jeans for men and women feature dropped front pockets for a casual look. They fall to the hips, without being worn low, as street-culture jeans have been for many years. The season is also marked by innovations in 3-D jeans and new cuts such as the Super Slim for men and the high-waisted skinny for women.
In terms of washes, this season’s key innovation remains DeepTones. G-Star’s unique new denim treatment resists washing and preserves dark denim shades. All G-Star’s iconic denim for men and women will be available in DeepTones: from G-Star Elwood to 3301, including New Radar, Arc pant and Midge.
In terms of color, G-Star completes its denim theme with a palette ranging from yellows to reds and oranges. This season, the Correct Line collection offers a modern, urban wardrobe inspired by the worldly style of the 20s, in python blue, iridescent grey, orange and white. To complement these colors, G-Star is launching a genuine range of black jeans in a variety of cuts.
Rising film star Clémence Poésy, the new muse of the G-Star spring/summer 2012 campaign, opened the show.
G-Star RAW. The product in its simplest form.
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