Longchamp innovates and prepares to launch its new advertising campaign
The Longchamp campaign not only showcases this global offering, but also features an active, urban woman who perfectly represents the brand.
From the invention of the “Le pliage” bag in 1993 to the launch of the Kate Moss for Longchamp collection, the brand’s creative movement has never stopped, and today is aimed at a woman who “dances her life away”.
The advertising campaign consists of two films directed by Blanca Li and a series of visuals photographed by the American Dane Shitagi, and will be distributed worldwide in the press, on billboards and on the web from February 2012. Longchamp is also sponsoring the “Danser sa vie” exhibition from November 23, 2011 to April 2 at the Centre Georges Pompidou, once again demonstrating the brand’s commitment to this new territory.
Website: http://www.longchamp.com/
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