Cartier launches its first Painted Love video
The brand maintains its link with creation and contemporary art by collaborating with the French group Air. An exclusive clip based on the theme “How far would you go for love?” will be broadcast from November 16. The objective: to create a clip on the theme of love-fusion,
Painted Love is a project that brings together music and image via the Internet. The group Air took up the challenge and created an original soundtrack to match the film produced by Waverly Films, a collective of directors based in NewYork.
The clip revisits the ancient myth of Pygmalion and Galatea, the impossible encounter between artist and muse. We follow the wanderings of a young painter in search of his beloved, whom he ultimately finds only in his art, a passion that will never return.
The clip and soundtrack will be available online for free download at www.love.cartier.com, www.facebook.com/Cartier and www.youtube.com/Cartier.
Cette publication est également disponible en : Français (French)
