This year, for the first time, Benjamin Biolay plays the modern-day Dandy, a vision of Le Bon Marché Rive Gauche’s Balthazar Man.
From November 8, this artist succeeds four strong personalities who have lent their image to celebrate the revival of the Balthazar space: director Loïc Prigent, Jean-Benoît Dunckel and Nicolas Godin from the group Air, and photographers Miles Aldridge and Vincent Peters. In line with previous campaigns, this new communication once again celebrates the refinement of the men’s wardrobe, the way a strong personality can adapt fashion trends according to his artistic sensibility, and embody the eternal cultural values of the Rive Gauche spirit.
Cette publication est également disponible en : Français (French)
