BURBERRY AND THE FEELING RELEASE THE SOUNDTRACK TO THE NEW BURBERRY BODY FRAGRANCE
“Music is a very important facet of the Burberry universe and with the launch of Burberry Body we wanted to create an iconic soundtrack that reflects the sensuality and attitude of the fragrance. We worked with The Feeling, a band I’ve long admired, on a previously unreleased recording of the track Rosé at Abbey Road studios in London. This exclusive string version perfectly captures the spirit of the Burberry Body campaign.”
Christopher Bailey, Burberry Chief Creative Officer
the feeling at abbey road - behind the scenes
“We wanted to create something special for the Burberry Body campaign around the original version of our track Rosé. We went to Abbey Road and recorded a string version. We wanted it to be very simple, but the strings bring a lot of refinement and intensify the emotion that comes through in the song. It’s great that Rosé was recorded in this way, and it was an honor to work with Burberry on this campaign, as it’s a brand that has a great connection with music.”
Dan Gillespie-Sells, The Feeling
Burberry has collaborated with English band The Feeling to create the soundtrack for Burberry Body, the brand’s most sensual fragrance ever.
“Rosé (Unplugged at Abbey Road for Burberry Body)” was recorded exclusively in London’s legendary Abbey Road studios.
Directed by Christopher Bailey and shot by Mario Testino, the Burberry Body TV film features English actress Rosie Huntington-Whiteley wearing the fragrance and a pink-gold satin trench coat.
The Burberry Body TV campaign was launched worldwide online on September 1 and will be broadcast on TV channels from October.
A first for a luxury fashion brand, “Rosé (Unplugged at Abbey Road for Burberry Body)” will be released as a single on Monday October 10, with an exclusive music video also recorded at Abbey Road, and will be available on iTunes.
The Burberry Body fragrance and soundtrack will continue to be launched globally through innovative, dynamic and digital live events, as well as through a highly visible communication campaign combining tradition and new technologies.
Burberry has long been associated with British music: supporting and collaborating with British artists and developing the attitude and energy of music through multiple Burberry experiences.
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