Printemps Haussmann launches a new beauty space, La Belle Parfumerie.
In line with the brand’s new positioning to offer the best in Luxury, Fashion and Beauty, and in keeping with its tradition of creativity, Printemps has redesigned Printemps Beauté and created La Belle Parfumerie, a brand new concept that gives exceptional space to and masterfully showcases exceptional fragrances.
La Belle Parfumerie is the logical continuation of the exemplary renovation of Printemps Mode’s three Luxury and Accessories floors.
It reinforces Printemps’ ambition to make the store one of the most beautiful places in the world dedicated to retail.
Because Printemps has been signing its own eau de cologne collections since its creation, and because perfume is one of the oldest French skills, Printemps has joined forces with the most talented perfumers and the finest perfume houses to create Le Manifeste de La Belle Parfumerie.
In order to pay him the tribute he deserves, Printemps and its perfumers have signed it together, committing themselves to excellence.
© Caroline Andrieu
La Scent Room unveils its new exceptional fragrances
Located in the heart of La Belle Parfumerie and now spread over 500m2, La Scent Room gives pride of place to perfumers and rare fragrances. Drawing on its talent as a discoverer and prescriber, Printemps has created a world of reference to meet the expectations of customers looking for creative and original fragrances made from the finest raw materials.
In 2007, Printemps created La Scent Room, an original and innovative space dedicated exclusively to the most confidential fragrances. Four years later, in an increasingly globalized and standardized market, Printemps has taken up the challenge of significantly enlarging the area it devotes to exceptional fragrances, as a way of demonstrating its ongoing support for perfumers and establishing itself as the only department store to offer luxury and choice through a large, cutting-edge selection of fragrance brands.
For the first time, Printemps welcomes to La Scent Room such creative and sophisticated houses as Les Editions de Parfums Frédéric Malle, Maison Francis Kurkdjian, La Collection Privée Christian Dior and Tom Ford Private Blend.
A world first, the entire Parfums Hermès range is displayed and shared in a generous space designed by Hermès.
Already present at Printemps Mode since late November 2010, Guerlain arrives at the heart of the space with a brand new boutique concept.
These brands join Serge Lutens, who has created a brand-new architectural concept for La Belle Parfumerie du Printemps, Choc Noir. The spacious, open boutiques of brands such as Acqua di Parma, Annick Goutal, by Kilian, Caron, Creed, Diptyque, L’Artisan Parfumeur and The Different Company allow visitors to stroll freely from one to the next, discovering alongside them more confidential brands: Bodicea The Victorious, Bois 1920, Carthusia, Comptoir Sud Pacifique, Coudray, Costume National, Etro, Honoré des Près, Houbigant, Jean-Charles Brosseau, Jean Desprez, Juliette has a Gun, Lubin, Nasomatto, Nez à Nez, Parfums d’Orsay, Penhaligon’s, Profumi Del Forte, Profumum Forte, Robert Piguet, So Oud, The Hype Noses.
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