WITH ANGEL, THIERRY MUGLER INVITES YOU TO DREAM AND LAUNCHES ITS FIRST MULTI-MEDIA APPLICATION “THIERRY MUGLER -ANGEL”.
As part of the new Angel advertising campaign, featuring Eva Mendes, Thierry Mugler offers another vision of his dreamlike universe. In addition to its TV and press communications, and in its ongoing quest
to surprise and enchant, the designer is offering an interactive experience with its first multi-support application, available on Facebook, mobile and iPad (free download from Apple Store and AndroidMarket).
http://itunes.apple.com/fr/app/id459106677?l=fr&ls=1&mt=8
The application lets you create and live a customized dream, with sound and images. Users select their 5 key words (or “dream components”) from a constellation of 40 words. The dream is then launched in the form of a film created from 256 video sequences, shot specifically for the occasion. The sequences are selected according to a sophisticated algorithm, taking into account color dominance, rhythm, frame values and general atmosphere… with a view to offering a coherent, uniform and unique result.
To the image is added the sound: via “Text to speech” technology and the Facebook Connect module, a voice will personalize the soundtrack with the user’s first name, like a call to daydream…
More than 50 million different dream combinations are possible! And like all dreams, it’s unique and ephemeral… Try it, it’s impossible to experience the same dream a second time…
Users of the application can also share their experience via Facebook by inviting their friends to create their own dream.
Cette publication est également disponible en : Français (French)
