PACO RABANNE PERFUMES, IN PARTNERSHIP WITH UNIVERSAL MUSIC, LAUNCH WWW.BE-A-ROCKSTAR.COM
Paco Rabanne perfumes, in partnership with Universal Music, launched the www.be-a-rockstar.com website, offering Internet users exclusive musical content and the chance to live a unique experience and step into the shoes of a Rock Star! An exclusive partnership: www.be-a-rockstar.com continues a musical adventure begun with the launch of Black XS.
To celebrate, a party where hand-picked guests were able to play the game of rockstar life by signing autographs, having their picture taken by the paparazzi, smashing guitars or throwing themselves into a frenzied crowd.
By joining forces with Universal Music, Paco Rabanne perfumes – and the Black XS line – open the doors to the world’s largest catalog of artists. And thanks to its OFF TV entity – a music channel and integrated production structure – Universal Music France offers access to privileged moments around its artists: another way of loving music and those who compose it.
By sponsoring a program created for the occasion, Black XS fragrances offer Internet users a plunge into the unprecedented, an invitation to discover behind-the-scenes moments of complicity and live performances with groups with boundless rock energy!
THE BLACK XS OFF SHOWS
The series – comprising a total of 9 episodes – will be broadcast between now and the end of the year on the dedicated www.be-a-rockstar.com website, as well as on the brand’s Youtube channel and www.off.tv website. The first names have already been revealed, and Internet users will discover the Two Door Cinema Club, Kaiser Chief and Cold War Kids in the first sequences called the Black XS OFF Shows.
Two-Door-Cinema-Club
Kaiser-Chiefs
A UNIQUE EXPERIENCE
In addition to the exclusive musical content offered by the www.be-a-rockstar.com platform, Internet users will also be able to enjoy a unique and totally immersive experience in the world of Black XS.
To extend this unique experience, Black XS fans and Rock addicts will also discover numerous opportunities to win concert tickets, backstage access and free downloads, as well as Black XS and Black XS Pour ELLE fragrances.
Experience it for yourself at www.be-a-rockstar.com.
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