Home Art of livingMartini Terrace opens from June 6 to July 9, 2011

Martini Terrace opens from June 6 to July 9, 2011

by pascal iakovou
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1950s
Martini® terrazzas proliferated in the late 50s and early 60s, emblematic of an original form of communication by martini® & rossi.
1960ss
The martini® terrazza formula perfectly reflected the social climate of the 60s.
the world was becoming richer, undergoing cultural change, opening up to the new…
1970s
Terrazzas became part of the local social landscape, dedicated to culture. they were a tool for communicating with the world.
1980ss
By the end of the 1980s, they had become a meeting place for intellectual circles and society in the fields of literature, entertainment, science, sport and politics.

In France, the concept was born in 1948 with the opening of a lounge on the top floor of the martini® building on the champs elysées, with a large terrace and garden. By 1950, the venue had become the terrazza martini®.

Today, Martini® brings this historic terrace back to life from June 6 to July 9, 2011 …

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Cette publication est également disponible en : Français (French)

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