Electrolux discovers the existence of dust in cyberspace and launches the iVac, the first virtual vacuum cleaner!

Electrolux brings the vacuum cleaner into the digital age!
Following the discovery of “piles of dust” in cyberspace, the brand develops and launches the iVac, the first digital vacuum cleaner.
Now available on the App Store, it challenges Internet users to clean up the mess of cyberspace. The best e-cleaning performances will be rewarded each week with a genuine top-of-the-range vacuum cleaner: http: //www.electrolux.com/ivac.

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