The sneaker movement is going from strength to strength.
An operation called the “sneaker movement” is growing incredibly fast at the moment. There are lots of “sneaker addicts” all over the world ready to do anything to show their passion for sneakers. We remember the superb 2005 film Sneakers, le culte des baskets, which showed the excitement surrounding this cultural movement.
In recent weeks, numerous videos of sneakerheads doing unusual things have emerged on the net. Inspired by Foot Locker‘s “sneaker movement”, they can be seen everywhere from Paris to London to Milan. To celebrate the Sneaker Movement and attract all the attention and enthusiasm of the public, Foot Locker has set up www.itsasneakerthing.eu, a mini site dedicated to Sneaker enthusiasts! On this website, you can discover extraordinary stories, blog articles, images, videos and comments. It’s the place to be for sneakerheads who want to share their stories with their community.
Foot Locker’s latest advertising campaign illustrates this sneaker movement, featuring sneaker enthusiasts. You’ll find a Japanese man completely in love with his sneakers and lots more…
Here are some great videos from sneaker addicts!
Discover Adam Smith, symbol of the sneaker movement
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