The umpire’s chair in front of the boutique gave a foretaste of Roland Garros, and as with Roland Garros, it was a busy day, so it was best not to arrive too late to be able to discover the boutique in good conditions and enjoy the cocktail. A few hipsters, such as Benjamin Belin of the Say Who website, sported bow ties.
The 400 m² space was quickly packed. The crowd is soon as tight as a Nadal-Federrer final. At the Photocall, there’s a parade of celebrities, and a big scramble when a new celebrity arrives. Harry Roselmack, Camellia Jordana, Fabrice Santoro and comedian Patrick Timsit were all there. Nagui, blinded by the crackling of the photographers, laughs: “In the days of film, there was more time between flashes”. Journalist Anne-Sophie Lapix and Tony Gomez, the king of Parisian nights, honored the invitation. Footballer Jérôme Alonzo also joined in, wearing a little checkered shirt from the brand.
Technikart society columnist Franck Knight, an old hand at Parisian nightlife, quickly deserted the premises. Director Philipe Harel, in a Houellebecquian pose, contemplates the guests hurrying to access the second floor, where the brand’s entire range can be found, much to the delight of enthusiasts.
To catch a breath of fresh air, a few guests found a way to escape to the small Lacoste Live area on the first floor. A preppy 50-something says in a breath of annoyance, “and to think that tomorrow, there won’t be anyone in the boutique”. Happening of the evening: a tennis match taking place on the front of the building, with players hanging from ropes. We end up leaving the crocodile brand’s new flagship with a white polo shirt as a gift.
Game, Set and Match…
Julien Tissot
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