When Nicolas Feuillatte was born in Paris on January 29, 1926, his destiny seemed to be all mapped out.
However, his spirit of adventure soon won out. He left his family of great merchants to try his luck in the United States. In addition to a bold choice that proved fruitful, he owed his fortune to his genius for communication
. Driven by an intense joie de vivre and a taste for parties, he made a name for himself in New York by organizing receptions in his apartment. At the age of 40, more than a fortune, this inventive
and passionate man had made a name for himself; he had built an image of elegance, audacity and inspiration.
He was ready for a new adventure. His brother suggested that he finance the purchase of a vineyard. “As a great lover of Champagne, and after a hectic life spent traveling the world, nothing seemed better than embarking on this new French adventure”.
In 1976, together, they created their own Champagne. They were looking for an elegant cuvée. It would be marketed under an original label bearing the Nicolas Feuillatte signature. Two years later, they created a cuvée called “Réserve Particulière”. Directly inspired by Nicolas Feuillatte’s anti-conformism and man-of-the-world personality, it was destined especially for his American friends, including Jackie Onassis, Shirley Mac Laine, Sophia Loren and Lauren Bacall. Thanks to the quality of the wines, success was immediate. Nicolas Feuillatte Champagne is launched.
A far-sighted businessman, in 1985 Nicolas Feuillatte turned to the Centre Vinicole de la Champagne for his supplies. From then on, the Centre Vinicole de la Champagne would handle all production, representing a potential of between 4 and 500,000 bottles, over 40% of which were destined for export. Keen to perpetuate his business, the following year he sold his
brand to the Centre Vinicole de Champagne, which officially became the owner on March 6, 1986. From then on, Nicolas Feuillatte was in charge of external relations for the distribution of the
brand in France and abroad, acting as its roving ambassador. In 25 years, the number of bottles of Nicolas Feuillatte Champagne sold has increased 20-fold, reaching 8,000,000 bottles in 2010.
For 35 years, Nicolas Feuillatte has been creating more than just Champagne.
At the origin of the brand, a man, a passionate amateur: Nicolas Feuillatte. He was looking for a different kind of Champagne that would reflect him and convey his hedonistic joie de vivre. Nicolas Feuillatte Champagne was born in 1976, and will never cease to assert its difference. It’s a brand that dares, invents, innovates, a brand that knows how to free itself from traditional Champagne codes to give free rein to creativity.
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