“We wanted to create a dynamic campaign that reflected the diversity of our global consumer, revealing new members of our British cast each month, all with their own identity, embodying the different attitudes of the Burberry boy and girl. We shot the campaign on Brighton beach to celebrate the British landscape and our history of supporting emerging talent and bringing to life the emotion behind protecting the elements.”
Christopher Bailey, Burberry Creative Director
Burberry announces new cast members for April, Sophie Kennedy-Clark Matthew Beard belonging
to its dynamic advertising campaign for the Spring-Summer 2011 season, in which a new cast couple is revealed each month.
Shot on Brighton beach by Mario Testino, British actors Sophie Kennedy-Clark and Matthew Beard will be featured in print and online media for the month of March.
Launched in January with British model couple Cara Delevingne and Jacob Young, then featuring English models Jourdan Dunn and Sacha M’Bay in February, the campaign reinforces the brand’s synergy with the English landscape, the weather and emerging talent.
The campaign showcases Burberry’s monthly international stream of new products, accompanied by innovative content, used consistently and effectively across all the brand’s points of sale, online, offline and in-store.
The campaign reveals the full breadth of the Burberry offer – Burberry Prorsum, Burberry London, Burberry Brit and Burberry accessories, all presented on Burberry.com through multi-faceted content experiences.
Copyright Burberry
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