Sergio Rossi is a name that many women can only dream of, as it is synonymous with elegance, finesse and quality, with the shoes offered by the famous brand sublimating women’s legs.
And when it comes to precious objects, what could be more natural than to offer women a formidable showcase in which to choose them with complete peace of mind? And now it’s here, in the heart of Paris.
Sergio Rossi Faubourg Saint Honoré Côté Scène
Sergio Rossitook advantage of Paris Fashion Week to unveil its new concept store at 11, rue du Faubourg Saint-Honoré on Friday March 4. Taking up the new codes first introduced in November 2010 in the Roman boutique, the French capital’s store, a new temple of femininity celebrating the beauty and strength of the contemporary woman, offers two contrasting atmospheres over 68 m2.
In collaboration with the house’s creative director, Francesco Russo, London-based design company Studioilse transformed the antique boutique, inaugurated in 1999, into a veritable stage, allowing passers-by to become spectators during the much-loved ritual of trying on shoes.
Sergio Rossi Faubourg Saint Honoré vitrines
Both objects of fetishism and weapons of seduction, Sergio Rossi’s creations take center stage in four showcases designed to express the two facets of the boutique: the ” Stage ” and the ” Backstage“.
Sergio Rossi Faubourg Saint Honoré côté Scène
The“Scène” offers a luminous ambience, with its huge circular mirror reflecting the light from the many spotlights, and its red velvet chaise longue. The walls covered with flesh-toned curtains and the Italian marble floor decorated with white and black chevrons make it the ideal setting for admiring and trying on the label’s pumps and boots, presented on invisible supports.
Sergio Rossi Faubourg Saint Honoré côté Coulisses
LesCoulisses” offers a darker, more intimate environment, with its large deep-blue carpet and matching curtains, the ideal atmosphere for seduction. The huge velvet sofa enthroned on the zebra skin is a real invitation to take off your shoes. The muffled atmosphere of light and shade allows the male guest, comfortably seated in Carlo Mollino’s“Ardea” chair, to observe the fitting of shoes in complete discretion.
In both spaces, one constant is brass, present both in the suspended and polished cubes on the Stage side, and in the shelves inspired by the world of Franco Albini on the “Backstage” side.
Sergio Rossi Collection Capsule Chevron
And it’s in this very setting that you’ll be able to admire, try out and perhaps fall for the ” Chevron ” collection, a special limited edition that includes, among other things, a revisited version of the mythical ” Pump “.
So what are you waiting for to risk a pas de deux?
Sergio Rossi Boutique
11, rue du Faubourg Saint Honoré 75008 Paris.
Marie-Odile Radom
Cette publication est également disponible en : Français (French)
