Undercover – The temporary store – invites itself to the Ybane Under
The new, original “Sophisticated Luxury” concept has been present on the German market since April 2010, and will hit France for the first time in September 2010.
The idea is to set up a temporary boutique in a very friendly and surprising location in the city center.
Undercover’s primary mission is to present an exclusive selection of “haute couture” and luxury products in an unexpected atmosphere.
Undercover Pop-Up Store will create a formidable fashion, beauty and lifestyle event over a short period of time.
Here you’ll find an exclusive range of Designer Brands, new trends from Los Angeles and niche collections from hot international talents.
Brands such as Catherine Malandrino, Victoria Beckham, Tibi, Tara Jarmon, Les Chiffoniers, Markus Lupfer, The German Fräuleins, Designers Remix, Ever, American Retro, Zoe Tee’s and many more will win the hearts of French women. The collection features sumptuous design, noble materials and vibrant colors, always a preview of the New Collection. An incomparable appeal rarely found in stores.
At the same time, customers will be under the spell of top-of-the-range fragrances such as Histoires de Parfums, Montale and Isabelle Burdel, as well as “cult” luxury cosmetics and beauty products such as Baume 27, Mon Soin du Visage, Jo Wood Organics, Butter London, Rodial, Taer and Dr. Bragi products.
For one week, Undercover will awaken your emotions as you encounter fashion. Celebrities have been won over by this highly original temporary store concept. Brand designers from Germany to London and soon on the Riviera have adopted it.
You’ll find Undercover Pop-Up Store in Nice from Tuesday September 21 to Saturday September 25, 2010 from 10:00 am to 10:00 pm at Ybane Under, 1 rue de la Liberté in Nice, a mysterious and sophisticated space that will become the Côte d’Azur’s trendiest and most glamorous spot for a week. For those seeking quality, aesthetics, rarity and prestige in fashion and luxury.
For further information, please contact 06.64.88.97.77
Venue: L’Ybane Under – 1 Rue de la Liberté – 06000 Nice – Dates : From September 21 to September 25
Cette publication est également disponible en : Français (French)
