Who’s Next came to a close this week, and here are a few atmospheric images.
Here’s some trend information:
READY-TO-WEAR TRENDS SUMMER 2011
This season, designers draw inspiration from the fundamentals of our wardrobe, revisiting the great classics in a 21st-century way.
Nude” is still a must, but it’s changing its nature by taking on a few colors to avoid blandness. In summer, the little sailor suit and the navy trend are back in vogue.
But nature remains an inexhaustible source of inspiration. The timeless Liberty is thus back in the spotlight, accompanied by its green corollary, which is more novel.
The new trend is “sloungewear”, a clever blend of sportswear and lounge style. This summer, we’re going for short-jogging shorts. A pair of heels, a blouse T-shirt and you’re all set!
But if there are 3 key pieces, they’re the mini-skirt, the combi-short and the bustier.
As for men, they’ll adopt a bad-boy look with a heavy silhouette, but one that takes care of its effects, with skilfully distressed materials and ripped details.
ACCESSORIES TRENDS SUMMER 2011
The keystone of clothing, accessories are more than ever THE style-maker. It has gone from being a “little thing” to a fashion powerhouse. It has even become a creative and commercial spearhead. Brands favor a mix of materials and eras. Whether vivid and incandescent or softer and more powdery, colors take center stage.
Jewelry is embodied by tribal and ethnic reminiscences reinterpreted in a modern, avant-garde way. Pearls make a remarkable comeback, while Art Deco and Art Nouveau pit designers against each other.
Bags, for their part, return to the savoir-faire of leatherwork, with robust, rigid shapes. Bag designers play with precious materials such as crocodile, desecrating them by flogging skins and breaking codes.
As for footwear, next summer we’ll be navigating between the fragile sensuality of dancers and a more blinged-out, richly ornamented attitude.
UNTIL CREATIVE BOUTISM
Driven by their creative passion, fashion and accessories designers take us on a journey to new horizons… They break free from traditional codes of clothing and accessories, offering a selection of products that are offbeat and exclusive, pushing their founding concept to the limit and encouraging us to consider other aesthetic codes.
These include a unique collection of jewelry based on Braille writing (BRAÏ JEWELLERY), felt hats in the shape of cartoon wigs (HOUSE OF FLORA), a collection of corset dresses (MURMUR), and bags using original materials such as natural sponge or cork (ZILLA).
For these designers, all commercial considerations take a back seat; what they want above all is to give life to the convictions that drive them.
HAIRSTYLES & TATTOOS, NEW FASHION ACCESSORIES
Like fashion accessories and clothing, tattoos and hairstyles have become an additional means of distinguishing and asserting one’s personality.
Since the start of the new millennium and its arrival in the fashion sphere, tattooing has undergone a veritable revolution… Tattoo artists have changed their outlook and their designs and techniques have evolved with them, influenced today by painting, art schools and fashion. Once the preserve of a marginalized population, tattooing has opened up to the world, and today invites itself onto the streets and catwalks.
The hairdressing industry is also undergoing a major transformation. Hitherto highly sectorized and independent, the world of hairdressing is building ever closer links with the world of fashion. Up until now, the head has been content to be adorned with accessories such as headbands, hats, headbands and scarves. Now it’s the turn of the haircut and the hair itself to become genuine fashion accessories, adding value to the silhouette.
CHILDREN’S FASHION ON A ROLL
More than ever, multi-brand boutiques are using children’s fashion as a loss leader, generating substantial sales. Meanwhile, more and more adult ready-to-wear designers are developing children’s collections based on the same codes.
In response to this phenomenon, WHO’S NEXT and PREMIERE CLASSE organized a CHILDREN’S COURSE bringing together around a hundred brands.
IT’S ONLY A SHORT STEP FROM JOURNALIST TO FASHION DESIGNER…
Laurence Heller, Marie-Hélène Gautier, Géraldine Cohen… many fashion journalists and photographers have launched their own ready-to-wear or accessories brands. Endowed with a sharp sense of design and a highly specialized vision of style, these designers of a different kind are making a big splash!
The latest to do so is Tina Kieffer, former editorial director of Marie-Claire, who is now embarking on her own adventure…
With her brand Krama by K, she is introducing us to traditional Khmer fabric from every angle. Until now, Krama has never crossed Khmer borders. Yet it is available in extraordinarily subtle hues and materials.
The uniqueness of its pattern – a kind of multicolored gingham bordered by a strip of bayadère – and its exceptional luminosity allow us to imagine all kinds of variations: scarves, but also tunics, dresses, espadrilles and acidic swimwear… Tina Kieffer will be at WHO’S NEXT to present her “new baby”.
From classic styles to streetwear, shoes, bags and jewelry, there’s something for everyone, boys and girls alike…
MARRIAGE CONSUMMATED BETWEEN SPORT & FASHION
For several years now, the boundary between sport and fashion has been increasingly blurred. Codes merge, influences mix.
Like Le Coq Sportif, sports brands offer increasingly stylish products.
Fashion brands, for their part, are immersing themselves in the sporting world to communicate more effectively, in universes as varied as rugby (Rugby Division, Jack Russel Malletier, Camwill), boxing (Cerdan Héritage, Lonsdale), sailing (Timberland, Bobbies, Sebago, Sperry Top Sider), combat sports (Bagua, Onitsuka Tiger), horse-riding (Aussie Apparel, Gentleman Farmer) or golf (Vêtements de Vacances).
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