Photographe : Horst Dieckgerdes - Mannequins : Katie Fogarty NEXT, Anna de Rijk VIVA
Remember, in 1968, Sonia Rykiel was awarded the title of “Queen of Knitting” by the famous American magazine
Women’s Wear Daily
. More than 40 years on, this well-deserved status has become the slogan of the brand’s new advertising campaign.
Humble and meaningful, this phrase reminds us of all the work done by Sonia Rykiel, contributing to the evolution of fashion and women’s relationship with it for so many years. Sonia Rykiel began this revolution in 1968 with the creation of her first sweater, the House’s signature garment. Ultra-soft, it hugs every woman’s body like a second skin, heightening sensuality. Who would have thought that such a perfectly crafted knit could confer so much charm and seduction on a woman? Certainly not us men. Sometimes embellished with messages, patterns, stripes, embroidery, ruffles or rhinestones, the Sonia Rykiel sweater has become a must-have in every self-respecting woman’s wardrobe. Whether for a rebellious or sophisticated style, knitwear is one of those pieces that live and age with us, and that we like to pass on from one generation to the next.
Romain Menei
Cette publication est également disponible en : Français (French)
