The MINI Paris Brand Store was inaugurated yesterday evening at 93 boulevard Raspail in the 6th arrondissement of the capital. With a surface area of 840 m2, the new MINI showroom allows visitors to discover the different models of the brand, and in particular the new MINI Countryman.
The MINI Brand Store also features a Lifestyle Corner dedicated to the MINI clothing and accessories lines, which include bags, including the sneaker collection in collaboration with the famous Japanese brand Onituska Tiger.
The Brand Store also offers fun activities; for example, the public can create and configure their ideal MINI on LCD screens at their disposal. The Brand Store aims to make the visitor enter a unique and interactive place, which is why the walls are entirely covered with backlit visuals, and LCD screens are suspended from the ceiling, giving this showroom a futuristic atmosphere.
To celebrate the inauguration of this place entirely dedicated to the British brand, a festive evening was organized in the company of Emmanuel Bret, Director of MINI France, who took the opportunity to explain that “The Brand Store will be the French, even European, showcase of Mini” . Last night, cocktails and appetizers were on the agenda, and the atmosphere was provided by artists such as Birdy Nam Nam, DJ Rork and Lady Bird to name a few.
In short, an evening full of glitter, a sign of promise for the future of MINI, the beautiful city car…
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Some pictures of the MINI party…
Marie Jablonski
Cette publication est également disponible en : Français (French)
