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Welcome to Facebook

by Elisa Palmer
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Georges Brassens – Les Copains d’abord

The little illustrated Facebook

(This survey data is the result of market research conducted by InSites Consulting in January 2010. This market research study mapped the use of and attitude towards social networks. A total of 2,884 consumers took part in the online survey in 14 countries: Belgium, the Netherlands, the United Kingdom, France, Germany, Spain, Italy, Portugal, Brazil, the United States, Australia, Romania, Russia and China. The figures are representative of the Internet population in each country, by age (18-55) and gender).

Information 1: “400 million people worldwide use it at least once a week to chat with friends and family.”

Translation: But what are the other 6,461,233,216 people doing with their lives?

Information 2: “16% of French Facebook users trust the company, while 55% distrust it.”

Translation: 29% did not understand the question.

Information 3: “81% report that they think twice before publishing information.”

Translation: Do the 19% think – at least – three times before writing “Greasy hair has help!!!!!. I have hair that re-greases too fast” or “Baby, I dreamed we could love each other on the wind”? (Any resemblance to existing or former statutes is purely coincidental).

Information 4: “79% are being more selective in who they choose as their “friends.”

Translation: Attention, real profile or fake profile?

Information 5: “74% think carefully about the photos they post online or not.”

Traduction : Hum... Hum... Je publierais bien mon avant/après édifiant...

Information 6: “87% of Internet users report that their online identity strongly matches their offline identity.”

Translation: Who shares with me, in terms of friends, the 13%?

Information 7: “13% of consumers, however, admit to playing a different character online than in real life.”

Traduction : Pour 13 %, Facebook fait aussi office de transformateur.

Information 8: “Social media is a way for 23% to express their emotions more easily than in real life.”

Translation: (see above)

Well, what are you afraid of?

There is still no death of man.

Elisa Palmer / LUXSURE

Cette publication est également disponible en : Français (French)

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