A warm space opened its doors on March 4th… The designer Patrizia Pieroni took over the walls to present her spring-summer 2010 ready-to-wear couture collection!
A magic happens, besides the original and beautiful clothes, the decoration plays on a theatrical atmosphere. The play of light is the main thread of the store. « Paris is the city of fashion par excellence. Its beauty is immediate. Everything here reflects the light », the designer and the scenographer Stéfania Conti, have combined their knowledge to create a special atmosphere. The play of materials, in complicity with the fabric, reflects wonderfully the universe of the brand.
Brushed iron, waxed and brushed cement with sensual shapes are brilliantly combined with bluish, grey and black colors. A mobile storage structure in brushed iron and a glass « swing » table are in collaboration with artisans from the Italian film studio Cinecittà. In the heart of the space, it is a kind of diaphragm, which, thanks to a particular light installation, offers depth, as in the theater!
The decoration unites with the Adam and Eve prints in the Gardens of Eden. A magnificent collection, which is harmonized by a charming and atypical universe. The designer’s store is in the heart of Paris. Under Roman influence, the glamorous and sensual universe worthy of a dolce vita, will conquer all women.
Store: 24 rue Poitou 75003 Paris.
Lucie Rodriguez
