A newborn has just appeared in the Gucci family, this perfume was created by the artistic director Frida Giannini. It invites men to a new olfactory discovery, powerful, atypical and charismatic. Gucci sport is anchored in the tradition of the Gucci family by respecting its codes, an elegant bottle takes up the color codes of the house, transparent, with a heavy glass, this new creation is subtle and refined.
The essences of the perfume have gathered citrus notes, and aromatic notes for a real freshness, other acidulous and juicy notes those of the grapefruit and the cardamom play the contrast. It is a summery and natural perfume, notes of patchouli and woody essences bring to the perfume masculine and sunny notes.
The face of the global advertising campaign is an American handsome man who has been seen in a number of blockbuster films. James Franco is the rising star of Hollywood, at 32 years was seen alongside Sean Penn in Milk, but also in the blockbuster Spiderman .
Frida Giannini says of him, « He exudes modernity. As the world of Gucci by Gucci pour Homme continues to grow inexorably, James’ career is literally soaring. No one can embody the fragrance better than him.
« James achieves this feat, expressing both true virility and immense sensitivity, and doing so with the utmost naturalness. Of course, he is very handsome and that helps, but I always knew from watching him that there was something extra in his dark eyes. That mystery in his eyes and the depth of his character are very appealing, » she remarks.
The campaign was directed by Inez van Lamsweerde and Vinoodh Matadin in Cannes, under the direction of
Frida Giannini, the campaign photos highlight another side of the Gucci man: a manly, charming and … free as a bird.
We will all fall in love.
THE RANGE
Eau de Toilette 50ml 55 Euros
Eau de Toilette 90ml 70 Euros
After Shave Balm 75ml 40 Euros
After Shave Lotion 90ml 57 Euros
Deodorant Spray 100ml 25 Euros
Shower gel 150ml 25 Euros
Anne-Sophie DUMAY
