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A week ago, Ralph Lauren celebrated the tenth anniversary of its digital presence on the RalphLauren.com website. This anniversary was the occasion for two grandiose events: a 4D projection on two of the company’s buildings of a film retracing the brand’s history in 4D. The result is simply breathtaking, and I’ll leave you to discover the projections that took place on the façades of the London and New York flagships.
London:
The Official Ralph Lauren 4D Experience – London from Ralph Lauren on Vimeo.
New York:
The Official Ralph Lauren 4D Experience – New York from Ralph Lauren on Vimeo.
And here’s the making of:
The Official Ralph Lauren 4D Experience – Behind The Scenes from Ralph Lauren on Vimeo.
Pascal Iakovou