What’s new in the blossoming marsh district? Very good news, the cherry season is coming to rue des rosiers! After having combed Paris, in search of an unusual and atypical place, the choice fell on the mythical former store of the caterer Goldenberg. Real desire to invest the places of its state of mind and its vintage culture, Le temps des cerises plays with the mixture of elements of restoration/jeans! A little wink where the jeans are next to the plates at the bar! Original, but above all vintage, this flagship invites dreams and delivers a real universe. The spirit of the caterer donates with the spirit of the jeans!
A « delicatessen store », inhabited by 3 collections, invests the 170m² by establishing a magical universe. The children, called cherry little, are put forward and have the outside window. The men enter a cabinet of curiosity associating period objects, salmon pink marble floor. The time space is turned upside down, shopping becomes more attractive! And then in the center of the store, the enchanted forest bewitches the women’s collection. Between trees and pebbled rivers, the Le temps des cerises « rooms » are beautiful and seductive. Magic, audacity, the art of living of the brand is felt and provides enchantment and beauty. Each one has its own space, each one its own universe, but the same state of mind.
Le temps des cerises has been able to make a place for itself among its competitors, the jeanneurs, but above all it has invented a strong identity and values that are increasingly specific to its brand. This will to create a universe, an authenticity, makes this brand unavoidable. More than an imprint, it is a true state of mind that is established. Urban collections, with the desire to expand the offer with shoes, watches and leather goods. The cult of vintage, opens its 33rd boutique in the style of a contemporary thrift shop. Opening of the temple the time of the cherries Japan rags at the beginning of January 2010 during the period of the sales!
Lucie Rodriguez
