TAG Heuer, an undisputed leader in luxury watchmaking, has teamed up with Kith, the influential lifestyle brand, to relaunch the TAG Heuer Formula 1 watch, a model that has made a lasting impression since its launch in 1986. This unique collaboration between two icons of fashion and design reintroduces the watch with modernized materials and a bold aesthetic, paying tribute to its heritage while looking resolutely to the future.
Innovation meets tradition
The collaboration between TAG Heuer and Kith reawakens the enthusiasm of collectors and fashion enthusiasts with the reissue of the TAG Heuer Formula 1 Series 1. Originally presented in 1986, this watch was the first to bear the TAG Heuer name, symbolizing a revolution in watchmaking with its avant-garde design and vibrant colors. The new collection revisits this iconic model, incorporating cutting-edge materials and impeccable finishing, while retaining the original spirit that captured the hearts of so many enthusiasts.
Bold design by Ronnie Fieg
Ronnie Fieg, the founder of Kith, personally supervised the design of this reissue. His passion for the original TAG Heuer Formula 1 shines through in every detail of the new watches, offering a range of 10 colors inspired by TAG Heuer’s historic models. Each watch is a tribute to 1980s pop culture and reflects TAG Heuer’s commitment to precision and innovation.
Top-of-the-range materials for an exceptional watch
Attention to detail is evident in the choice of materials: sapphire crystal for greater resistance, rubber straps for enhanced comfort, and the use of tried-and-tested manufacturing techniques to ensure exceptional quality and durability. The partnership goes so far as to merge the TAG Heuer and Kith logos, a first for the Swiss watchmaker, symbolizing a true fusion of the two worlds.
A worldwide launch awaits
The TAG Heuer Formula 1 | Kith collection will be available in limited quantities, making each watch exclusive. The launch is scheduled for May 2024, with selective distribution in TAG Heuer boutiques and via Kith platforms. Prices start at 1,500 EUR, reflecting the luxury and exclusivity of this limited series.
For enthusiasts and collectors
This collaboration is more than just a watch; it’s a collector’s item designed for watch connoisseurs and fashion aficionados alike. It marks not only the return of an icon, but also the evolution of the TAG Heuer Formula 1 watch in the contemporary world of fashion and design.
