Vans Took Over Pont Alexandre III to Introduce OTW by Vans During Paris Men’s Fashion Week
Thursday, June 22, during Paris Men’s Fashion Week, Vans hosted a sprawling party to celebrate the introduction of OTW by Vans, a new vision for the most elevated product expressions and brand experiences from the brand.
As the sun began to set, the style and skateboarding communities descended upon the banks of the Seine at Pont Alexandre III to witness a monumental skate installation—created in partnership with Unitedfront, PLAYLAB, INC., and California Skateparks—and performance by King Krule.
Guests included Lourdes Leon, Amelia Gray Hamlin, Fai Khadra, Bakar, Evan Mock, Sam Worthington, Lara Worthington, Haider Ackermann, Elizabeth Von Guttman, Okay Kaya, Stéphane Bak, Tommy Ton, Lev Tanju, Gareth Skewis, Travis ‘Taco’ Bennett, Devyn Garcia, Mae Mei Lapres, Alexia Elkaim, Sabrina Fuentes, Shane Gonzales, Jordan Vickors, Sonny Hall, Dexter Navy, Ian Ginoza, Matt George, Archie Lee Coates IV, Jeff Franklin, and more.
Attendees watched the Vans Skateboarding Team, including Beatrice Domond, Étienne Gagné, Rowan Zorilla, Lizzie Armanto, Mami Tezuka, Zion Wright, Diego Todd, and Axel Cruysberghs skate the OTW by Vans skate installation, set to the backdrop of the Eiffel Tower and music by Onyx Collective. Later in the evening, King Krule took to the stage and closed out the night, while Parisian passersby gathered on the bridge.
