For the launch of its new motorcycle, the Diavel V4, Ducati had to go all out by unveiling with great fanfare, this irresistible and addictive phenomenon that has been the Diavel since 2011, date of the first revelation of the « muscle-bike », Italian way. Since 2011, the characteristic and emblematic motorization of the Twin from Bologna has caused a sensation by being combined with a previously unsuspected design.
But to celebrate the change in « Diavel becomes V4 », it was necessary to present this new icon in places that correspond to it.
Capital cities such as Paris and Amsterdam, as well as the European capital Brussels, have had the opportunity to welcome this new « Devil » for the first time outside Bologna, most recently equipped with the V4 Granturismo engine, which originated from the equally famous Multistrada V4. New engine and new design, perfectly combined, were able to delight the guests of the French, Dutch and Belgian parties respectively.
About a hundred people at each event were able to discover the incredible and muscular Diavel V4 in a privileged way, on February 6 in Amsterdam, on February 9 in Paris and on February 10 in Brussels. Maxime Loiseau, General Manager, and the Ducati West Europe team were in charge of kicking off the worldwide launches with loyal and passionate customers and invited media. Places like the Klibansky Gallery in the Netherlands, TheMerode Club in Brussels and the Sinner in Paris were the places where this Italian beauty with its slender lines and Latin curves was displayed.
In Paris, in the universe of the 5 star hotel-restaurant in the Marais, Andrea Ferraresi honored us with his presence to talk about Style, Sophistication and Performance. But above all Style, as Design Director in Bologna. The adequacy between the place and the Diavel, the presence of Carrera on the event, has opened the public relations around this Diavel, the media outside the sector.
In the Netherlands, Friends of the Brand participated in the unveiling of this new model at @josephklibansky, with a reveal orchestrated by @ricoverhoeven and @kjeldnuis. Finally, in Brussels, the motorcycle was mainly presented to the brand’s loyal customers. The Diavel will arrive very soon in the Ducati West Europe distribution network, i.e. Benelux and France, at the end of February and beginning of March.