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APN73 FW22

by pascal iakovou
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A PERSONAL NOTE 73 returns for the fourth season to Milan Fashion Week to present COSMIC GRUNGE, its FW22 collection A PERSONAL NOTE 73’s Fall/winter 2022 collection was presented within Milan Fashion week’s official show calendar. On January the 18th at 11:00am CET, COSMIC GRUNGE, the fashion film created for the event, was broadcasted on CNMI platform (milanofashionweek.cameramoda.it). For the fourth consecutive season, APN73, acronym of A PERSONAL NOTE 73, who debuted in Milan calendar in July 2020 on the occasion of Milan Digital Fashion Week, presented a COED collection at Milan Menswear Fashion Week. The Chinese brand born in 2019 from the partnership between Italian creative director Andrea Pompilio and fashion multinational JNBY joined once again Milan’s calendar in a digital format. APN73-A PERSONAL NOTE 73 celebrates once again the blend of Italian tailoring and traditions with a contemporary urban, casual and relaxed style and, with FW22, pays tribute to Andrea’s youth and to the 90’s American grunge mood. Titled COSMIC GRUNGE, a clear reference to one of the most popular hits of those years, Jamiroquai’s Cosmic Girls, the collection combines native references with outdoor elements and features baggy shapes and very relaxed silhouettes. Once again the seasonal inspiration is blended with traditional Italian flavour inspired stripes and check patterns and with reference to the modern tailoring signature of Pompilio’s work. Bold contrasts of clashing colours, patterns and styles reference the iconic APN73-A PERSONAL NOTE 73’s DNA. A PERSONAL NOTE 73’s FW22 collection is presented through the lenses of fashion film COSMIC GRUNGE, which, shot in Shanghai and directed by Chinese director 47JASPER, COSMIC GRUNGE recall the hectic flow and lively rhythm of the brand’s previous fashion films. The movie reference the paced and lively rhythm of urban life in Chinese megalopolis. Suspended in a white and neutral space, models walk a chaotic runway presenting a 90’s grunge inspired APN73-A PERSONAL NOTE 73’s FW22 collection, featuring the brand’s iconic bold contrasts and its clash of colours, patterns and styles. Against the white setting, the bright colours and strong patterns of the winter collection stand out loudly. An intentionally chaotic choreography to present intentionally unexpected and unusual juxtapositions of styles. A mix of references spanning native, graffiti, outdoor and formalwear are combined come together to create the A PERSONAL NOTE 73 FW22’s new and contemporary urban grunge.

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