With Viktor&Rolf Mariage, fashion artists Viktor Horsting and Rolf Snoeren introduced bridalwear with a fashion edge. This season, they celebrate the 5-year anniversary of the Mariage collection – through highlighting a modern and glamorous approach to bridalwear with a twist.
Presenting ‘Dial V&R for Mariage’ a contemporary film noir mood, creating a feeling of suspense juxtaposed by glam Hollywood styling. The trailer’s release is accompanied by editorial photos taken and art directed by the designers themselves.
With the launch of this new collection, Viktor&Rolf unite with the OTB Foundation to support VOW for girls, the growing global movement that is ending the international child marriage crisis. “Marriage should be a dream for everyone” state Horsting and Snoeren.
For Mariage Spring/Summer 2022, iconic Viktor&Rolf couture elements such as elaborate signature bows, tiered volants and a cascade of sheer organza and tulle ruffles are reimagined. This season’s offering also consists of a sophisticated range of mermaid gowns with plunging necklines, alluring low-cut back interests, graceful lace flower artworks, delicate fabric covered buttons and 60s daisy embellishments with clear crystal embroidered centers. A selection of garments is crafted out of crepe and mikado with a slight stretch which allows the dress to perfectly mold to the wearer’s body.
This season’s standout, the ‘Duchesse Drama’: Striking high-low gown crafted out of eco-friendly satin duchesse, featuring a flattering strapless neckline with v-slit. The enlarged detachable puffed sleeves and wide draped waistband transforms into a generous signature bow at the back, accentuating the extravagance of the gown. Tiered volants make up the high-low skirt that gives way to a dramatic train.
The Spring/Summer 2022 collection was shot and filmed in Amsterdam at the Amstel Hotel, which is characterized by a rich history of luxury.
The collection is produced in partnership with Justin Alexander, an international bridalwear designer and manufacturer.