Ralph Lauren Presented the Spring/Summer 2019 Runway Collection
Transformed Madison Avenue Flagship into Ralph’s Cafe
On February 7th, Ralph Lauren debuted the Spring 2019 Collection and transformed the Madison Avenue flagship store into
Ralph’s Café, an immersive dining experience.
“To bring the fresh spirit and modern glamour of my Spring 2019 Women’s Collection to life I decided to share it in the charming environment of my new Ralph’s Café
on Madison Avenue. I wanted to create an intimate experience to share my vision in a more personal way.” said Ralph Lauren.
The first floor of the store has been reimagined as Ralph’s Café – a unique dining experience that will serve breakfast as guests enjoy an intimate presentation of the new season.
The Spring 2019 Collection is about purity of design in unexpected silhouettes defined by the bold contrast of black, white, and gold.
In addition to new iterations of the Ricky, this season introduced the RL50 handbag, a new icon merging codes from the brand’s heritage:
metropolitan spirit, equestrian-inspired details, and the finest quality of leather craftsmanship.
Continuing to engage consumers with experiential and unique expressions of the brand, Ralph’s Cafe is an expansion of Ralph’s coffee shop,
which opened in December 2018.
Reservations for the cafe will be available Friday, Saturday and Sunday, alongside exclusive presentations of the Spring 2019 Collection.
Items from the Spring 2019 collection will be immediately available on Ralphlauren.com and in global flagship stores and through top retail partners.
Among the attendees were the following notable VIPs and celebrities dressed in Ralph Lauren:
Rosie Huntington-Whiteley, Karlie Kloss, Camilla Belle, Patrick Schwarzenegger, Rainey Qualley, among others.