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Marimekko’s Fall/Winter 2018 at Paris Fashion Week

by pascal iakovou
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Marimekko launched its fall/winter 2018 ready-to-wear collection at Paris Fashion Week on Sunday 4 March 2018.

For the fall/winter 2018 ready-to-wear, Marimekko’s design team drew inspiration from Finnish winter landscapes and the exotic Lapland. The collection features modern folklore-inspired silhouettes, a rich colour palette, and a vivid dialogue between contemporary prints and iconic archive patterns from the 1950s and 1960s.

Festive materials such as velvet and silk are combined in the collection with unexpected details in metallic colours – to bring joy and happiness to everyday life and festive moments alike. Some of the looks seen in the presentation include showpieces designed especially for the event.

The new ready-to-wear collection was presented in Paris in an experiential display, staged in an old printing house, which immersed the audience in Marimekko’s art of print making. The presentation highlighted Marimekko’s philosophy of craftsmanship and timeless and functional design. The company’s own textile printing mill in Helsinki serves both as a factory and as an innovative hub for Marimekko’s creative community.

The presentation was organized in partnership with Clinique. In January 2018, Marimekko and Clinique announced the Marimekko for Clinique Limited Edition Collection – a collaboration combining Clinique’s most-loved everyday beauty essentials with Marimekko’s iconic and colourful patterns.

Crédits photo Christopher Macsurak pour Luxsure

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