Officine Generale presented its Spring Summer collection in Paris for the first time. Officine Generale also opened its first boutique in the heart of Saint-Germain-des-Prés after two years of existence. For its fourth collection, the brand has reached a new milestone. And what a milestone! In the heart of the district where so créateur has always lived, these 70 square meters in Saint-Germain-des-Prés, at 6 rue du Dragon, anchor Officine Generale in reality.
Noble materials, oak and brass, a gradation of gray on the wall, a sober, masculine universe, designed like an apartment, a place for entertaining.
The boutique will become the heart of the brand, housing all the collections, as well as the « 15 Essentiels », the flagship Officine Générale products that will never leave the shelves. A second opening in Paris is scheduled for 2015, before international expansion in 2016.
0
previous post
