The new Burberry flagship in Paris

CHRISTOPHER BAILEY CELEBRATES THE NEW BURBERRY FLAGSHIP IN PARIS

« We are very excited to open our new flagship in Paris. This store brings Burberry’s modern attitude and energy to one of the world’s most iconic streets. The store combines a rich architectural heritage with state-of-the-art technology. We’ll be celebrating the opening of the new store with Rosie Huntington-Whiteley and The Feeling – at a very British party in Paris. » Christopher Bailey, Burberry Creative Director

Christopher Bailey celebrated the opening of Burberry’s new flagship store last night at an event he hosted.

The evening, held at the British Embassy, was attended by over 500 guests, including the star of the Burberry Body perfume campaign Rosie Huntington-Whiteley, Mélanie Laurent, Ludivine Sagnier, Lou Doillon, Cécile Cassel, Audrey Marnay, Anja Rubik, Audrey Dana, Lou Lesage, Alexandra Golovanoff, Mademoiselle Agnes, Hafsia Herzi, Lulu Gainsbourg, Bambou, Benjamin Siksou, Les Brigittes, the band Aaron and the BB Brunes.

During the evening, British band The Feeling, who recorded the soundtrack to the Burberry Body fragrance campaign entitled « Rosé (Unplugged at Abbey Road for Burberry Body) » performed a live set, their first live performance for Burberry.
British TV presenter Alexa Chung played a live DJ set of English hits.

The
store The 930-square-meter Burberry store on rue du Faubourg Saint-Honoré, which opened this week, is the brand’s largest and most technologically advanced store in France.
The Burberry Retail Theatre concept enables innovative multimedia content from the brand’s global headquarters in London to be broadcast on large 4×4 video screens in the store.