ABSOLUT VODKA CREATES A POSTER OF EXTREME PURITY
From December 14, ABSOLUT Vodka will take over an event bus shelter on Avenue de l’Opéra, offering Parisians a poster of extreme purity. Produced ink-free, chlorine-free and on 100% cellulose paper, using folds by artist Simon Schubert, this BEING-designed campaign celebrates purity in all its facets.
ABSOLUT Vodka has always stood out for the uniqueness and creativity of its campaigns. Now that its latest opus, « ABSOLUT Pureté », has just been awarded an Effie d’Or, the Swedish brand has decided to go one step further and once again assert its modernity.
To embody this extreme purity – achieved thanks to ABSOLUT’s own continuous distillation process – the brand has chosen to give substance to the very concept of purity by proposing an original and unique event creation created with the help of German artist Simon Schubert.
Using an expert technique of folding a sheet of paper, Simon Schubert draws perspectives with a precise mastery of light and shadow. And to ensure total purity, the poster is made from 100% cellulose paper, without chlorine or ink. An original technique that allows the artist to go beyond the conventional, as in this new ABSOLUT campaign.
For one week from December 14, Parisians will be able to discover the first bus shelter at 38 avenue de l’Opéra to be completely taken over by a creative work. This will be the first time that a bus shelter has been completely covered, with a unique lighting system for the different sides specially developed by JC Decaux for the occasion, in collaboration with BEING and Posterscope.
Giving shape to the multi-faceted bottle launched at the end of the year, this work on paper embodies the unique purity of ABSOLUT, representing it in an artistic way.
ABSOLUT PURITY – A vision by Simon Schubert from ABSOLUT on Vimeo.
