Many of us know the English website asos.com, for the latecomers, a little zoom on an English giant. With over 35,000 products available and over 1500 new lines added every week, ASOS.com is fast becoming the market leader in the online world of British fashion. All these novelties which stick to the trends create envy and demand among its customers. Asos is the second most popular fashion retailer in Britain. Last year, Asos had 1.1 million registered users and revenues of £15.9m ($32m CAD). In one month, its site attracted more than 1.6 million unique visitors.
Founded in June 2000 and admitted to AIM in October 2001, Asos has a very diversified offer of men’s, women’s and children’s clothing lines and very attractive accessories lines for both men and women. This is a real novelty the Asos man has his real space!
Asos is a site aimed primarily at the 16-34 year old fashion demographic, the site attracts over 6.9 million unique visitors per month to 2.9 million registered users and 1.2 million active customers (defined as having purchased in the last 6 months). The success of Asos seems to be just the beginning, many French women have already succumbed!
Anne-Sophie DUMAY
