England’s most fashionable jet-setter, Victoria Beckham, highlights one of Burberry’s latest pieces. We no longer present either the woman or the brand, as their popularity is so strong. Burberry Prorsum’s spring-summer show is all about pastel colors and draping, the cut of this upcoming season. In terms of communication, the brand that celebrated its 150th anniversary remains very trendy today and has a new visibility in fashion magazines thanks to its collaborations with the fashion papesses.
English chic is on the rise again since the arrival of its artistic director Christopher Bailey in 2002. The brand’s image has been rejuvenated, the reason for its success is the creation of two distinct lines Burberry Prorsum and Thomas Burberry, the flagship models are revisited and reinterpreted and continue to make the success of the brand since its inception in 1856.
Burberry Prorsum’s muses are numerous, and will be even more so with its new spring/summer collection soon available in its stores. The Prorsum line comes from Latin and means « to go forward ». Is there a better emblem?
Burberry 55, rue de Rennes 75006 PARIS
Anne-Sophie DUMAY