{"id":538785,"date":"2023-03-19T09:35:00","date_gmt":"2023-03-19T08:35:00","guid":{"rendered":"https:\/\/www.luxsure.fr\/?p=538785"},"modified":"2026-04-17T07:21:08","modified_gmt":"2026-04-17T05:21:08","slug":"puma-x-ac-milan-x-koche-8-bit-inspired-fourth-kit","status":"publish","type":"post","link":"https:\/\/www.luxsure.fr\/en\/2023\/03\/19\/puma-x-ac-milan-x-koche-8-bit-inspired-fourth-kit\/","title":{"rendered":"PUMA x AC MILAN x KOCH\u00c9 8-BIT INSPIRED FOURTH KIT"},"content":{"rendered":"<p><strong>THE GAME IS NEVER OVER WITH THE PUMA AND AC MILAN 8-BIT<\/strong><strong> INSPIRED FOURTH KIT IN COLLABORATION WITH KOCH\u00c9<\/strong><\/p>\n<p>PUMA, AC Milan and KOCH\u00c9 have launched a special capsule collection featuring the new AC Milan Fourth kit. The jersey integrates a game-ready pixelated interpretation of the iconic red and black stripes of AC Milan.<\/p>\n<p>The new Rossonero reality is reinterpreted in digital 8-bit glory with PUMA, AC Milan, and Paris-based label KOCH\u00c9. This season, the three brands combine club heritage with performance tech and street-inspired couture for a match-ready collection that is both football and fashion-forward. The capsule features the AC Milan Fourth jersey, shorts, goalkeeper kit, and a pre-match jacket.<\/p>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 33%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-538785 gallery-columns-3 gallery-size-large'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.luxsure.fr\/en\/2023\/03\/19\/puma-x-ac-milan-x-koche-8-bit-inspired-fourth-kit\/23ss_pr_ts_football_ac-milan_koche-fourth-kit_adami_0015_4x5_1080x1350px\/'><img decoding=\"async\" width=\"819\" height=\"1024\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/02\/23SS_PR_TS_Football_AC-Milan_Koche-Fourth-Kit_Adami_0015_4x5_1080x1350px-819x1024.jpg\" class=\"attachment-large size-large lazyload\" alt=\"\" data-srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/02\/23SS_PR_TS_Football_AC-Milan_Koche-Fourth-Kit_Adami_0015_4x5_1080x1350px-819x1024.jpg 819w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/02\/23SS_PR_TS_Football_AC-Milan_Koche-Fourth-Kit_Adami_0015_4x5_1080x1350px-240x300.jpg 240w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/02\/23SS_PR_TS_Football_AC-Milan_Koche-Fourth-Kit_Adami_0015_4x5_1080x1350px-768x960.jpg 768w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/02\/23SS_PR_TS_Football_AC-Milan_Koche-Fourth-Kit_Adami_0015_4x5_1080x1350px-600x750.jpg 600w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/02\/23SS_PR_TS_Football_AC-Milan_Koche-Fourth-Kit_Adami_0015_4x5_1080x1350px-585x731.jpg 585w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/02\/23SS_PR_TS_Football_AC-Milan_Koche-Fourth-Kit_Adami_0015_4x5_1080x1350px.jpg 1080w\" data-sizes=\"(max-width: 819px) 100vw, 819px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 819px; --smush-placeholder-aspect-ratio: 819\/1024;\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.luxsure.fr\/en\/2023\/03\/19\/puma-x-ac-milan-x-koche-8-bit-inspired-fourth-kit\/23ss_pr_ts_football_ac-milan_koche-fourth-kit_adami_0015_16x9_1920x1080px\/'><img decoding=\"async\" width=\"1024\" height=\"576\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/02\/23SS_PR_TS_Football_AC-Milan_Koche-Fourth-Kit_Adami_0015_16x9_1920x1080px-1024x576.jpg\" class=\"attachment-large size-large lazyload\" alt=\"\" data-srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/02\/23SS_PR_TS_Football_AC-Milan_Koche-Fourth-Kit_Adami_0015_16x9_1920x1080px-1024x576.jpg 1024w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/02\/23SS_PR_TS_Football_AC-Milan_Koche-Fourth-Kit_Adami_0015_16x9_1920x1080px-300x169.jpg 300w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/02\/23SS_PR_TS_Football_AC-Milan_Koche-Fourth-Kit_Adami_0015_16x9_1920x1080px-768x432.jpg 768w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/02\/23SS_PR_TS_Football_AC-Milan_Koche-Fourth-Kit_Adami_0015_16x9_1920x1080px-600x338.jpg 600w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/02\/23SS_PR_TS_Football_AC-Milan_Koche-Fourth-Kit_Adami_0015_16x9_1920x1080px-1536x864.jpg 1536w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/02\/23SS_PR_TS_Football_AC-Milan_Koche-Fourth-Kit_Adami_0015_16x9_1920x1080px-1170x658.jpg 1170w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/02\/23SS_PR_TS_Football_AC-Milan_Koche-Fourth-Kit_Adami_0015_16x9_1920x1080px-585x329.jpg 585w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/02\/23SS_PR_TS_Football_AC-Milan_Koche-Fourth-Kit_Adami_0015_16x9_1920x1080px.jpg 1920w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/576;\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.luxsure.fr\/en\/2023\/03\/19\/puma-x-ac-milan-x-koche-8-bit-inspired-fourth-kit\/23ss_pr_ts_football_ac-milan_koche-fourth-kit_diaz_0308_16x9_1920x1080px\/'><img decoding=\"async\" width=\"1024\" height=\"576\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/02\/23SS_PR_TS_Football_AC-Milan_Koche-Fourth-Kit_Diaz_0308_16x9_1920x1080px-1024x576.jpg\" class=\"attachment-large size-large lazyload\" alt=\"\" data-srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/02\/23SS_PR_TS_Football_AC-Milan_Koche-Fourth-Kit_Diaz_0308_16x9_1920x1080px-1024x576.jpg 1024w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/02\/23SS_PR_TS_Football_AC-Milan_Koche-Fourth-Kit_Diaz_0308_16x9_1920x1080px-300x169.jpg 300w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/02\/23SS_PR_TS_Football_AC-Milan_Koche-Fourth-Kit_Diaz_0308_16x9_1920x1080px-768x432.jpg 768w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/02\/23SS_PR_TS_Football_AC-Milan_Koche-Fourth-Kit_Diaz_0308_16x9_1920x1080px-600x338.jpg 600w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/02\/23SS_PR_TS_Football_AC-Milan_Koche-Fourth-Kit_Diaz_0308_16x9_1920x1080px-1536x864.jpg 1536w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/02\/23SS_PR_TS_Football_AC-Milan_Koche-Fourth-Kit_Diaz_0308_16x9_1920x1080px-1170x658.jpg 1170w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/02\/23SS_PR_TS_Football_AC-Milan_Koche-Fourth-Kit_Diaz_0308_16x9_1920x1080px-585x329.jpg 585w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/02\/23SS_PR_TS_Football_AC-Milan_Koche-Fourth-Kit_Diaz_0308_16x9_1920x1080px.jpg 1920w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/576;\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.luxsure.fr\/en\/2023\/03\/19\/puma-x-ac-milan-x-koche-8-bit-inspired-fourth-kit\/23ss_pr_ts_football_ac-milan_koche-fourth-kit_giroud_0470_4x5_1080x1350px\/'><img decoding=\"async\" width=\"819\" height=\"1024\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/02\/23SS_PR_TS_Football_AC-Milan_Koche-Fourth-Kit_Giroud_0470_4x5_1080x1350px-819x1024.jpg\" class=\"attachment-large size-large lazyload\" alt=\"\" data-srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/02\/23SS_PR_TS_Football_AC-Milan_Koche-Fourth-Kit_Giroud_0470_4x5_1080x1350px-819x1024.jpg 819w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/02\/23SS_PR_TS_Football_AC-Milan_Koche-Fourth-Kit_Giroud_0470_4x5_1080x1350px-240x300.jpg 240w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/02\/23SS_PR_TS_Football_AC-Milan_Koche-Fourth-Kit_Giroud_0470_4x5_1080x1350px-768x960.jpg 768w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/02\/23SS_PR_TS_Football_AC-Milan_Koche-Fourth-Kit_Giroud_0470_4x5_1080x1350px-600x750.jpg 600w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/02\/23SS_PR_TS_Football_AC-Milan_Koche-Fourth-Kit_Giroud_0470_4x5_1080x1350px-585x731.jpg 585w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/02\/23SS_PR_TS_Football_AC-Milan_Koche-Fourth-Kit_Giroud_0470_4x5_1080x1350px.jpg 1080w\" data-sizes=\"(max-width: 819px) 100vw, 819px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 819px; 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--smush-placeholder-aspect-ratio: 819\/1024;\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.luxsure.fr\/en\/2023\/03\/19\/puma-x-ac-milan-x-koche-8-bit-inspired-fourth-kit\/23ss_pr_ts_football_ac-milan_koche-fourth-kit_giroud_0611_16x9_1920x1080px\/'><img decoding=\"async\" width=\"1024\" height=\"576\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/02\/23SS_PR_TS_Football_AC-Milan_Koche-Fourth-Kit_Giroud_0611_16x9_1920x1080px-1024x576.jpg\" class=\"attachment-large size-large lazyload\" alt=\"\" data-srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/02\/23SS_PR_TS_Football_AC-Milan_Koche-Fourth-Kit_Giroud_0611_16x9_1920x1080px-1024x576.jpg 1024w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/02\/23SS_PR_TS_Football_AC-Milan_Koche-Fourth-Kit_Giroud_0611_16x9_1920x1080px-300x169.jpg 300w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/02\/23SS_PR_TS_Football_AC-Milan_Koche-Fourth-Kit_Giroud_0611_16x9_1920x1080px-768x432.jpg 768w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/02\/23SS_PR_TS_Football_AC-Milan_Koche-Fourth-Kit_Giroud_0611_16x9_1920x1080px-600x338.jpg 600w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/02\/23SS_PR_TS_Football_AC-Milan_Koche-Fourth-Kit_Giroud_0611_16x9_1920x1080px-1536x864.jpg 1536w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/02\/23SS_PR_TS_Football_AC-Milan_Koche-Fourth-Kit_Giroud_0611_16x9_1920x1080px-1170x658.jpg 1170w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/02\/23SS_PR_TS_Football_AC-Milan_Koche-Fourth-Kit_Giroud_0611_16x9_1920x1080px-585x329.jpg 585w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/02\/23SS_PR_TS_Football_AC-Milan_Koche-Fourth-Kit_Giroud_0611_16x9_1920x1080px.jpg 1920w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; 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--smush-placeholder-aspect-ratio: 819\/1024;\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.luxsure.fr\/en\/2023\/03\/19\/puma-x-ac-milan-x-koche-8-bit-inspired-fourth-kit\/23ss_pr_ts_football_ac-milan_koche-fourth-kit_group_0410_4x5_1080x1350px\/'><img decoding=\"async\" width=\"819\" height=\"1024\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/02\/23SS_PR_TS_Football_AC-Milan_Koche-Fourth-Kit_Group_0410_4x5_1080x1350px-819x1024.jpg\" class=\"attachment-large size-large lazyload\" alt=\"\" data-srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/02\/23SS_PR_TS_Football_AC-Milan_Koche-Fourth-Kit_Group_0410_4x5_1080x1350px-819x1024.jpg 819w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/02\/23SS_PR_TS_Football_AC-Milan_Koche-Fourth-Kit_Group_0410_4x5_1080x1350px-240x300.jpg 240w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/02\/23SS_PR_TS_Football_AC-Milan_Koche-Fourth-Kit_Group_0410_4x5_1080x1350px-768x960.jpg 768w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/02\/23SS_PR_TS_Football_AC-Milan_Koche-Fourth-Kit_Group_0410_4x5_1080x1350px-600x750.jpg 600w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/02\/23SS_PR_TS_Football_AC-Milan_Koche-Fourth-Kit_Group_0410_4x5_1080x1350px-585x731.jpg 585w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/02\/23SS_PR_TS_Football_AC-Milan_Koche-Fourth-Kit_Group_0410_4x5_1080x1350px.jpg 1080w\" data-sizes=\"(max-width: 819px) 100vw, 819px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 819px; --smush-placeholder-aspect-ratio: 819\/1024;\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.luxsure.fr\/en\/2023\/03\/19\/puma-x-ac-milan-x-koche-8-bit-inspired-fourth-kit\/23ss_pr_ts_football_ac-milan_koche-fourth-kit_group_0410_16x9_1920x1080px\/'><img decoding=\"async\" width=\"1024\" height=\"576\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/02\/23SS_PR_TS_Football_AC-Milan_Koche-Fourth-Kit_Group_0410_16x9_1920x1080px-1024x576.jpg\" class=\"attachment-large size-large lazyload\" alt=\"\" data-srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/02\/23SS_PR_TS_Football_AC-Milan_Koche-Fourth-Kit_Group_0410_16x9_1920x1080px-1024x576.jpg 1024w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/02\/23SS_PR_TS_Football_AC-Milan_Koche-Fourth-Kit_Group_0410_16x9_1920x1080px-300x169.jpg 300w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/02\/23SS_PR_TS_Football_AC-Milan_Koche-Fourth-Kit_Group_0410_16x9_1920x1080px-768x432.jpg 768w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/02\/23SS_PR_TS_Football_AC-Milan_Koche-Fourth-Kit_Group_0410_16x9_1920x1080px-600x338.jpg 600w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/02\/23SS_PR_TS_Football_AC-Milan_Koche-Fourth-Kit_Group_0410_16x9_1920x1080px-1536x864.jpg 1536w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/02\/23SS_PR_TS_Football_AC-Milan_Koche-Fourth-Kit_Group_0410_16x9_1920x1080px-1170x658.jpg 1170w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/02\/23SS_PR_TS_Football_AC-Milan_Koche-Fourth-Kit_Group_0410_16x9_1920x1080px-585x329.jpg 585w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/02\/23SS_PR_TS_Football_AC-Milan_Koche-Fourth-Kit_Group_0410_16x9_1920x1080px.jpg 1920w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/576;\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.luxsure.fr\/en\/2023\/03\/19\/puma-x-ac-milan-x-koche-8-bit-inspired-fourth-kit\/23ss_pr_ts_football_ac-milan_koche-fourth-kit_kalulu_0235_4x5_1080x1350px\/'><img decoding=\"async\" width=\"819\" height=\"1024\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/02\/23SS_PR_TS_Football_AC-Milan_Koche-Fourth-Kit_Kalulu_0235_4x5_1080x1350px-819x1024.jpg\" class=\"attachment-large size-large lazyload\" alt=\"\" data-srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/02\/23SS_PR_TS_Football_AC-Milan_Koche-Fourth-Kit_Kalulu_0235_4x5_1080x1350px-819x1024.jpg 819w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/02\/23SS_PR_TS_Football_AC-Milan_Koche-Fourth-Kit_Kalulu_0235_4x5_1080x1350px-240x300.jpg 240w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/02\/23SS_PR_TS_Football_AC-Milan_Koche-Fourth-Kit_Kalulu_0235_4x5_1080x1350px-768x960.jpg 768w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/02\/23SS_PR_TS_Football_AC-Milan_Koche-Fourth-Kit_Kalulu_0235_4x5_1080x1350px-600x750.jpg 600w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/02\/23SS_PR_TS_Football_AC-Milan_Koche-Fourth-Kit_Kalulu_0235_4x5_1080x1350px-585x731.jpg 585w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/02\/23SS_PR_TS_Football_AC-Milan_Koche-Fourth-Kit_Kalulu_0235_4x5_1080x1350px.jpg 1080w\" data-sizes=\"(max-width: 819px) 100vw, 819px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 819px; --smush-placeholder-aspect-ratio: 819\/1024;\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.luxsure.fr\/en\/2023\/03\/19\/puma-x-ac-milan-x-koche-8-bit-inspired-fourth-kit\/23ss_pr_ts_football_ac-milan_koche-fourth-kit_kalulu_0235_16x9_1920x1080px\/'><img decoding=\"async\" width=\"1024\" height=\"576\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/02\/23SS_PR_TS_Football_AC-Milan_Koche-Fourth-Kit_Kalulu_0235_16x9_1920x1080px-1024x576.jpg\" class=\"attachment-large size-large lazyload\" alt=\"\" data-srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/02\/23SS_PR_TS_Football_AC-Milan_Koche-Fourth-Kit_Kalulu_0235_16x9_1920x1080px-1024x576.jpg 1024w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/02\/23SS_PR_TS_Football_AC-Milan_Koche-Fourth-Kit_Kalulu_0235_16x9_1920x1080px-300x169.jpg 300w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/02\/23SS_PR_TS_Football_AC-Milan_Koche-Fourth-Kit_Kalulu_0235_16x9_1920x1080px-768x432.jpg 768w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/02\/23SS_PR_TS_Football_AC-Milan_Koche-Fourth-Kit_Kalulu_0235_16x9_1920x1080px-600x338.jpg 600w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/02\/23SS_PR_TS_Football_AC-Milan_Koche-Fourth-Kit_Kalulu_0235_16x9_1920x1080px-1536x864.jpg 1536w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/02\/23SS_PR_TS_Football_AC-Milan_Koche-Fourth-Kit_Kalulu_0235_16x9_1920x1080px-1170x658.jpg 1170w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/02\/23SS_PR_TS_Football_AC-Milan_Koche-Fourth-Kit_Kalulu_0235_16x9_1920x1080px-585x329.jpg 585w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/02\/23SS_PR_TS_Football_AC-Milan_Koche-Fourth-Kit_Kalulu_0235_16x9_1920x1080px.jpg 1920w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/576;\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.luxsure.fr\/en\/2023\/03\/19\/puma-x-ac-milan-x-koche-8-bit-inspired-fourth-kit\/23ss_pr_ts_football_ac-milan_koche-fourth-kit_theo_0199_16x9_1920x1080px\/'><img decoding=\"async\" width=\"1024\" height=\"576\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/02\/23SS_PR_TS_Football_AC-Milan_Koche-Fourth-Kit_Theo_0199_16x9_1920x1080px-1024x576.jpg\" class=\"attachment-large size-large lazyload\" alt=\"\" data-srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/02\/23SS_PR_TS_Football_AC-Milan_Koche-Fourth-Kit_Theo_0199_16x9_1920x1080px-1024x576.jpg 1024w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/02\/23SS_PR_TS_Football_AC-Milan_Koche-Fourth-Kit_Theo_0199_16x9_1920x1080px-300x169.jpg 300w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/02\/23SS_PR_TS_Football_AC-Milan_Koche-Fourth-Kit_Theo_0199_16x9_1920x1080px-768x432.jpg 768w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/02\/23SS_PR_TS_Football_AC-Milan_Koche-Fourth-Kit_Theo_0199_16x9_1920x1080px-600x338.jpg 600w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/02\/23SS_PR_TS_Football_AC-Milan_Koche-Fourth-Kit_Theo_0199_16x9_1920x1080px-1536x864.jpg 1536w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/02\/23SS_PR_TS_Football_AC-Milan_Koche-Fourth-Kit_Theo_0199_16x9_1920x1080px-1170x658.jpg 1170w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/02\/23SS_PR_TS_Football_AC-Milan_Koche-Fourth-Kit_Theo_0199_16x9_1920x1080px-585x329.jpg 585w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/02\/23SS_PR_TS_Football_AC-Milan_Koche-Fourth-Kit_Theo_0199_16x9_1920x1080px.jpg 1920w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/576;\" \/><\/a>\n\t\t\t<\/dt><\/dl>\n\t\t\t<br style='clear: both' \/>\n\t\t<\/div>\n\n<p>The Fourth jersey places club heritage at the center of a new, pixelated universe, where reality coexists with imaginary, and the only thing that matters is: red and black. The jersey integrates a touch of gold, which adds an elegant touch to the innovative reinterpretation of the pixelated red and black stripes. The new digitally inspired pieces feature all the futuristic PUMA tech that is ready to play on and off the pitch because the game is never over.<\/p>\n<p>Pixels are the atoms of digital images. They can be reminiscent of 8-bit games, nostalgic early internet graphics and take a contemporary form in the shape of Crypto punks, which are at the center of pop culture today,\u201d said <em>Marco Mueller, PUMA Senior Head of Product Line Management Apparel Licensed<\/em>. \u201cThe idea behind the jersey print is to bend the pixels in a perspective that will pay tribute to the iconic stripes, but at the same time decompose the pixels to blend into the black of the jersey to create a stylized digital look and feel.\u201d<\/p>\n<p>The design and creative of the collection fuse the digital world with a modern realistic environment to create a unique mix of styles that celebrate AC Milan\u2019s heritage and innovative nature. Not only has this been achieved through the physical collection but also the digital space. The design of the jersey has been used to create car decals and wheels that will be launched in the popular sports action game Rocket League from Wednesday 8th March. The launch will be the first time a European club football kit is included in the game.<\/p>\n<p><em>Casper Stylsvig, Chief Revenue Officer of AC Milan<\/em>, commented: \u201cThis Fourth kit designed by PUMA and KOCH\u00c9 is the perfect incarnation of AC Milan\u2019s innovative drive to be a pioneer and a trend setter. With its ability to incorporate our red and black colors with gold and its modern design, the kit combines heritage and innovation, and it is a testament to AC Milan\u2019s ability to merge football and fashion in a credible and authentic way.\u201d <em>Christelle KOCHER, Founder and Creative Director of KOCH\u00c9<\/em> said: \u201cIt was such an honor for me to work on this cult jersey. I am a football fan and AC Milan is one of the most iconic football clubs of all time. I am very proud to bring an elegant KOCH\u00c9 touch to AC Milan players on the pitch. It was a real pleasure to deep dive into AC Milan\u2019s DNA and give my modern take on the red and black stripes.\u201d<\/p>\n<p>The jersey arrives in two iterations. The Authentic jersey features ULTRAWEAVE performance fabric and dryCELL sweat-wicking technology, making the jersey the lightest and most comfortable PUMA has ever made. The Replica version is made with 100% recycled polyester and equipped with dryCELL sweat-wicking technology to keep you dry and comfortable throughout the 90 minutes and beyond \u2013 no matter the time, pitch, or place. Both the Authentic and Replica jerseys are made with 100% recycled materials, excluding the trims and decorations as a step toward a better future. To celebrate the launch of the new Fourth kit PUMA, AC Milan and KOCH\u00c9 are hosting a special pop-up store in Milan from the 23rd to the 25th of February, during Milan Fashion Week. The store will showcase the new kit and feature a special curated talk about the relationship between sports and fashion. The pop-up will also host special appearances from the AC Milan players.<\/p>\n<p>Now loading\u2026 the PUMA x AC Milan x KOCH\u00c9 collection is available from the <strong>23rd February<\/strong> at PUMA stores, PUMA.com, KOCHE.fr, all AC Milan stores and <a href=\"http:\/\/store.milan.com\">store.milan.com<\/a> and at select retailers worldwide.<\/p>\n<p>The new PUMA x AC Milan x KOCH\u00c9 Fourth jersey will debut on <strong>Sunday 26th February at 8:45pm CET<\/strong>, when the men\u2019s first team take on Atalanta at the San Siro in their Serie A fixture. The AC Milan women\u2019s team will wear the Fourth jersey in the first leg of the Coppa Italia semi-final against the AS Roma women\u2019s team.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>THE GAME IS NEVER OVER WITH THE PUMA AND AC MILAN 8-BIT INSPIRED FOURTH KIT IN COLLABORATION WITH KOCH\u00c9 PUMA, AC Milan and KOCH\u00c9 have launched a special capsule collection&hellip;<\/p>\n","protected":false},"author":2,"featured_media":539817,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[21055,3],"tags":[31177],"class_list":["post-538785","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-week","category-lemondelamode","tag-puma-x-ac-milan-x-koche"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>PUMA x AC MILAN x KOCH\u00c9 8-BIT INSPIRED FOURTH KIT - 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